Innovid - M&A Summary and Business Overview

MarketingCompany

Innovid M&A Summary

Innovid has acquired 3 companies, including 2 in the last 5 years. A total of 1 acquisition came from private equity firms.

Innovid’s largest acquisition to date was in 2022, when it acquired TV Squared for $160M. Innovid has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include digital media (67%) and internet software and services (34%).

Innovid Business Overview

Where is Innovid headquartered?

Innovid is headquartered in New York, New York.

What sector is Innovid in?

Innovid is a marketing company.

When was Innovid founded?

Innovid was founded in 2007.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Innovid

Innovid

30 Irving Place, 12th floor,
New York, New York 10003
United States,
(212) 966-7555
www.innovid.com

Innovid is a video platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. Innovid was founded in 2007 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 2 - - 1 - - 3
vol $160M $160M
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
TV Squared Ltd. 2022-02-07 160M USD Add-on Acquisition
Edinburgh, United Kingdom · www.tvsquared.com
Herolens 2019-09-18 - Add-on Acquisition
New York, New York · www.herolens.com
Taykey 2017-11-30 - Add-on Acquisition
New York, New York · www.taykey.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 2 (67%) 160M (100%) - -
Internet Software and Services 1 (33%) - - -
Total 3 $160M - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  New York 2 - - -
United Kingdom 1 160M - -
Domestic 2 (67%) - - -
Cross-border 1 (33%) 160M (100%) - -
Total 3 $160M - -

Deal Values

buy # Total
$100M to $1B 1 $160M
TOTAL $160M
Largest TV Squared Ltd.
$160M (2022-02-07)

M&A Connections

Deals
Acquired from
Investor(s)
33%
1 (33%)

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