Mediaocean - M&A Summary and Business Overview

SoftwareCompany

Mediaocean M&A Summary

Mediaocean has acquired 14 companies, including 10 in the last 5 years. A total of 3 acquisitions came from private equity firms. It has also divested 1 asset.

Mediaocean’s largest acquisition to date was in 2024, when it acquired Innovid for $500M. Mediaocean has acquired in 3 different US states, and 7 countries. The Company’s most targeted sectors include software (77%) and marketing (16%).

Mediaocean Business Overview

Where is Mediaocean headquartered?

Mediaocean is headquartered in New York, New York.

How many employees does Mediaocean have?

Mediaocean has 1,500 employees.

What sector is Mediaocean in?

Mediaocean is a software company.

When was Mediaocean founded?

Mediaocean was founded in 1967.

M&A Summary

  • M&A Total Activity14
    • M&A Buy Activity13
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 7
  • M&A Buy/Sell Connections 4
  • M&A Advisors 3

Mediaocean

Mediaocean LLC

120 Broadway 8th Floor,
New York, New York 10271
United States,
(212) 633-8100
www.mediaocean.com

Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.4/yr) # 6 3 1 2 - 1 13
vol $150M $500M $650M
Sell (0.2/yr) # - - - - 1 - 1
  14

Most Recent M&A

Company Date Value Type
Innovid Corp. 2024-11-21 500M USD Add-on Acquisition
New York, New York · www.innovid.com
Mediaocean - Lumina 2023-06-12 - Divestiture
New York, New York
Imposium 2022-08-17 - Add-on Acquisition
New York, New York · www.imposium.com
Drishyam AI 2022-06-07 - Add-on Acquisition
San Ramon, California · www.drishyam.ai
Simplicity Marketing Ltd. 2021-07-12 - Add-on Acquisition
London, United Kingdom · www.flashtalking.com
Symsys Software B.V. 2020-08-06 - Add-on Acquisition
Ouderkerk, Netherlands · www.symsys.nl
4C Insights, Inc. 2020-07-13 150M USD Add-on Acquisition
Chicago, Illinois · www.4cinsights.com
MBS Group 2020-01-29 - Add-on Acquisition
Paris, France · www.mbs-france.net
PIN Systems 2019-09-16 - Add-on Acquisition
Kuala Lumpur, Malaysia
Zanthuu 2019-09-16 - Add-on Acquisition
Shanghai, China
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 10 (77%) 150M (23%) - -
Marketing 2 (15%) 500M (77%) - -
Internet Software and Services 1 (8%) - 1 (100%) -
Total 13 $650M 1 -

By Geo

State/Country Buy Value Sell Value
United States 7 650M 1 -
  New York 5 500M 1 -
  Illinois 1 150M - -
  California 1 - - -
Australia 1 - - -
China 1 - - -
France 1 - - -
Malaysia 1 - - -
Netherlands 1 - - -
United Kingdom 1 - - -
Domestic 7 (54%) 650M (100%) 1 (100%) -
Cross-border 6 (46%) - - -
Total 13 $650M 1 -

Top M&A Advisors

Financial Deals
Deutsche Bank Corporate & Investment Banking
1
Legal Deals
Kirkland & Ellis
1
White & Case
1

Deal Values

buy # Total
$100M to $1B 2 $650M
TOTAL $650M
Largest Innovid Corp.
$500M (2024-11-21)

M&A Connections

Deals
Acquired from
Investor(s)
15%
2 (15%)
Divested to
Strategic(s)
100%
1 (100%)

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