M&A Deal Summary |
|
|---|---|
| Date | 2020-07-13 |
| Target | 4C Insights |
| Sector | Software |
| Buyer(s) | Mediaocean |
| Sellers(s) |
Kayne Anderson Capital Advisors
Eastward Capital |
| Deal Type | Add-on Acquisition |
| Deal Value | 150M USD |
| Advisor(s) | GCA Corp. (Financial) Cooley (Legal) |
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| Category | Company |
|---|---|
| Founded | 1967 |
| Sector | Software |
| Employees | 1,500 |
Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 8 of 13 |
| Sector (Software) | 7 of 10 |
| Type (Add-on Acquisition) | 7 of 12 |
| State (Illinois) | 1 of 1 |
| Country (United States) | 4 of 7 |
| Year (2020) | 2 of 3 |
| Size (of disclosed) | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-01-29 |
MBS Group
Paris, France MBS Group is a media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. MBS Group is based in Paris, France. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-08-06 |
Symsys Software B.V.
Ouderkerk, Netherlands Symsys Software B.V. is a media management software provider in handling campaign execution, including buying, invoicing, and reporting. Symsys Software is based in Ouderkerk, Netherlands. |
Buy | - |
| Category | Asset Manager |
|---|---|
| Founded | 1984 |
| PE ASSETS | 36.0B USD |
| Size | Mega |
| Type | Sector Agnostic |
Kayne Anderson Capital Advisors is an alternative investment management firm focused on hedge funds, public funds, energy private equity, growth private equity, real estate private equity, and mezzanine finance opportunities. Kayne's energy private equity group focuses on $20 to $100 million investments in high-growth exploration and production, midstream and oilfield service companies. The energy group considers both majority or minority stakes in public and private businesses. Kayne's growth private equity practice involves structured investments in public and private companies looking for capital to finance expansion. This group will also consider middle-market leveraged transactions and management buyouts. Kayne's real estate private equity group invests in established, cash-flow generating projects. Areas of interest include student housing and campus-oriented retail properties, amongst other opportunistic investments. The Group looks for acquisitions of $25 to $100 million. Kayne's mezzanine team looks to provide $20 to $35 million of capital for mid-market businesses with $100 to $500 million of sales and $10 to $50 million of EBITDA. Kayne Capital Advisors was formed in 1984 and is based in Los Angeles with additional offices in Armonk, New York; New York City, and Houston.
| DEAL STATS | # |
|---|---|
| Overall | 66 of 85 |
| Sector (Software) | 4 of 7 |
| Type (Add-on Acquisition) | 26 of 34 |
| State (Illinois) | 1 of 2 |
| Country (United States) | 59 of 73 |
| Year (2020) | 1 of 5 |
| Size (of disclosed) | 10 of 14 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-01-06 |
Fulcrum
San Francisco, California, United States Fulcrum is a provider of geospatial intelligence software solutions from data, technology, and analytics to reveal the unknown. Fulcrum was founded in 2000 and is based in San Francisco, California. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-07-14 |
Drivewyze
Edmonton, Alberta, Canada Drivewyze is a smart mobility services company for the transportation industry. Drivewyze serves commercial drivers and fleets with innovative trucking apps such as Drivewyze PreClear Bypass service. Drivewyze was founded in 2010 and is based in Edmonton, Alberta. |
Sell | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 1994 |
| PE ASSETS | 300M USD |
| Size | Middle-Market |
| Type | Sector Focused |
Eastward Capital Partners is a provider of venture debt and equity financing to technology companies backed by venture capital firms. Eastward looks to provide capital to companies that have the potential to be market leaders in their industry. Sectors of interest include communications, information technology (IT), healthcare, and alternative energy. Eastward was formed in 1994 and is based in West Newton, Massachusetts.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 3 |
| Sector (Software) | 1 of 1 |
| Type (Add-on Acquisition) | 1 of 2 |
| State (Illinois) | 1 of 1 |
| Country (United States) | 2 of 3 |
| Year (2020) | 1 of 1 |
| Size (of disclosed) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-11-29 |
Mad Mobile
Tampa, Florida, United States Mad Mobile is a tech company provides enterprise mobile applications with a proven platform that rapidly integrates and orchestrates real-time data from enterprise systems into a single, mobile application for store associates. The company's Concierge application enables store associates to conduct Clienteling, Assisted Selling, BOPIS, and MPOS on any mobile device. Mad Mobile is based in 2010 and is based in Tampa, Florida. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-02-28 |
Syft
Tampa, Florida, United States Syft's automation tools, extensive data analytics, and inventory management services optimize supply chains dock-to-doc from warehousing and distribution to the point of use. Syft was founded in 1999 and is based in Tampa, Florida. |
Sell | - |
