4C Insights - M&A Summary, Ownership, and Business Overview

SoftwareCompany

4C Insights M&A Summary

4C Insights has acquired 3 companies of its own. It has also divested 1 asset.

4C Insights has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include information technology (67%) and internet software and services (34%).

4C Insights Ownership

Who owns 4C Insights?

4C Insights is owned by Mediaocean. It was acquired on July 13, 2020.

Was 4C Insights formerly PE-backed?

Yes. 4C Insights was formerly owned by 2 private investors.

4C Insights Business Overview

Where is 4C Insights headquartered?

4C Insights is headquartered in Chicago, Illinois.

What sector is 4C Insights in?

4C Insights is a software company.

When was 4C Insights founded?

4C Insights was founded in 2012.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 4

4C Insights, Inc.

1 East Wacker Drive Suite 700,
Chicago, Illinois 60601
United States,
www.4cinsights.com

4C Insights, Inc. is a provider of an integrated data analytics and social intelligence platform that allows advertisers to find the most valuable audiences. The 4C product suite includes activation on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter as well as TV synced ads across digital display, mobile, search, social, and video.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # 1 - - - - - 1
  4

Most Recent M&A

Company Date Value Type
Teletrax Ltd. 2019-04-10 - Merger
London, United Kingdom · www.teletrax.tv
Kinetiq 2015-09-21 - Growth Capital
Doylestown, Pennsylvania · www.kinetiq.tv
Teletrax Ltd. 2015-07-30 - Divestiture
London, United Kingdom · www.teletrax.tv
The Echo System Corp. 2013-12-31 - Add-on Acquisition
New York, New York
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 2 (67%) - 1 (100%) -
Internet Software and Services 1 (33%) - - -
Total 3 - 1 -

By Geo

State/Country Buy Value Sell Value
United Kingdom 1 - 1 -
United States 2 - - -
  Pennsylvania 1 - - -
  New York 1 - - -
Domestic 2 (67%) - - -
Cross-border 1 (33%) - 1 (100%) -
Total 3 - 1 -

M&A Connections

Deals
Acquired from
Strategic(s)
33%
1 (33%)
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Software

Established

2012

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