M&A Deal Summary

Lightyear Capital Acquires ampliFI Loyalty Solutions

On September 26, 2018, private equity firm Lightyear Capital acquired financial services company ampliFI Loyalty Solutions from Augeo Affinity Marketing for 140M USD

Acquisition Highlights
  • This is Lightyear Capital’s 14th transaction in the Financial Services sector.
  • This is Lightyear Capital’s 3rd largest (disclosed) transaction.
  • This is Lightyear Capital’s 26th transaction in the United States.
  • This is Lightyear Capital’s 1st transaction in Illinois.

M&A Deal Summary
Date 2018-09-26
Target ampliFI Loyalty Solutions
Sector Financial Services
Buyer(s) Lightyear Capital
Sellers(s) Augeo Affinity Marketing
Deal Type Divestiture
Deal Value 140M USD

Target

ampliFI Loyalty Solutions

Naperville, Illinois, United States
ampliFI Loyalty Solutions is a provider of fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. The company has delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. ampliFI is based in Naperville, Illinois.

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Buyer(S) 1

Buyer

Lightyear Capital

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 4.1B USD
Size Large
Type Sector Focused
DESCRIPTION

Lightyear Capital is a specialist private equity firm that pursues brand-name businesses in the financial services sector. Lightyear looks for companies with stable, recurring revenues that operate in growing markets. Transaction strategies include leveraged buyouts, recapitalizations, restructurings and consolidations. Lightyear Capital was formed in 2000 and is based in New York City.

DEAL STATS #
Overall 31 of 45
Sector (Financial Services) 14 of 18
Type (Divestiture) 5 of 5
State (Illinois) 1 of 2
Country (United States) 26 of 39
Year (2018) 3 of 3
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-07 Alegeus

Waltham, Massachusetts, United States

Alegeus is a provider of benefits administration software, debit cards, and transaction processing solutions for consumer directed healthcare accounts, including flexible spending accounts, health reimbursement arrangements, and health savings accounts. Alegeus was formed in 2012 and is based in Waltham, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-29 Ed Broking Group

London, United Kingdom

Ed Broking Group Ltd. is an independent Lloyd's of London insurance broker provides accident and health, aerospace, cargo, energy, financial and political risks, marine, professional and executive risk, property and casualty, specialty and reinsurance. Ed Broking Group was founded in 2010 is based in London, United Kingdom.

Sell -

Seller(S) 1

SELLER

Augeo Affinity Marketing

St. Paul, Minnesota, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.

DEAL STATS #
Overall 1 of 1
Sector (Financial Services) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-18 Edo Interactive

Nashville, Tennessee, United States

Edo Interactive, Inc. is a provider of personalize offers and make them automatically available through credit or debit cards and mobile devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-05 Wingnut Advertising

Minneapolis, Minnesota, United States

Wingnut Advertising is a provider of marketing services. Wingnut Advertising was founded in 2003 and is based in Minneapolis, Minnesota.

Buy -
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