Augeo Affinity Marketing - M&A Summary and Business Overview

MarketingCompany

Augeo Affinity Marketing M&A Summary

Augeo Affinity Marketing has acquired 10 companies, including 6 in the last 5 years. A total of 2 acquisitions came from private equity firms. It has also divested 1 asset.

It’s largest disclosed sale occurred in 2018, when it sold Augeo Consumer Engagement Services to Lightyear Capital for $140M. Augeo Affinity Marketing has acquired in 6 different US states. The Company’s most targeted sectors include marketing (40%) and software (20%).

Augeo Affinity Marketing Business Overview

Where is Augeo Affinity Marketing headquartered?

Augeo Affinity Marketing is headquartered in St. Paul, Minnesota.

What sector is Augeo Affinity Marketing in?

Augeo Affinity Marketing is a marketing company.

When was Augeo Affinity Marketing founded?

Augeo Affinity Marketing was founded in 1998.

M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity10
    • M&A Sell Activity1
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 4
  • M&A Advisors 2

Augeo Affinity Marketing, Inc.

2561 Territorial Road,
St. Paul, Minnesota 55114
United States,
(651) 917-9143
www.augeomarketing.com

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # 6 1 1 1 1 - 10
Sell (0.0/yr) # 1 - - - - - 1
vol $140M $140M
  11

Most Recent M&A

Company Date Value Type
Brand Networks LLC 2023-02-15 - Add-on Acquisition
St. Paul, Minnesota · www.bn.co
Structural, Inc. 2022-10-04 - Add-on Acquisition
St. Paul, Minnesota · www.structural.com
Deluxe Financial Services LLC 2021-01-05 - Divestiture
Shoreview, Minnesota · www.deluxerewards.com
Empyr 2020-04-23 - Add-on Acquisition
San Diego, California · www.empyr.com
MotivAction LLC 2019-09-05 - Add-on Acquisition
Minneapolis, Minnesota · www.motivaction.com
Wingnut Advertising 2019-02-05 - Add-on Acquisition
Minneapolis, Minnesota · www.wingnutinc.com
Augeo Consumer Engagement Services LLC 2018-09-26 140M USD Divestiture
Naperville, Illinois · www.amplifiloyalty.com
Edo Interactive, Inc. 2017-01-18 - Add-on Acquisition
Nashville, Tennessee · www.edointeractive.com
Incentive Logic, Inc. 2016-06-02 - Add-on Acquisition
Scottsdale, Arizona · www.incentivelogic.com
Performance Plus Marketing LLC 2016-01-14 - Add-on Acquisition
Roswell, Georgia · www.performplus.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (40%) - - -
Information Technology 2 (20%) - - -
Internet Software and Services 2 (20%) - - -
Software 2 (20%) - - -
Financial Services - - 1 (100%) 140M (100%)
Total 10 - 1 $140M

By Geo

State/Country Buy Value Sell Value
United States 10 - 1 140M
  Minnesota 5 - - -
  Tennessee 1 - - -
  New Hampshire 1 - - -
  Georgia 1 - - -
  California 1 - - -
  Arizona 1 - - -
  Illinois - - 1 140M
Total 10 - 1 $140M

Top M&A Advisors

Financial Deals
Raymond James - Investment Banking
 1
Legal Deals
Winthrop & Weinstine
 1

Deal Values

sell # Total
$100M to $1B 1 $140M
TOTAL $140M
Largest Augeo Consumer Engagement Services LLC
$140M (2018-09-26)

M&A Connections

Deals
Acquired from
Investor(s)
20%
2 (20%)
Strategic(s)
10%
1 (10%)
Divested to
Investor(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Established

1998

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