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  5. Kantar Media Acquires Precise Media Group

M&A Deal Summary

Kantar Media Acquires Precise Media Group

On June 10, 2014, Kantar Media acquired media company Precise Media Group from Phoenix Equity Partners for 70M GBP

Acquisition Highlights
  • This is Kantar Media’s 1st transaction in the Media sector.
  • This is Kantar Media’s largest (disclosed) transaction.
  • This is Kantar Media’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2014-06-10
Target Precise Media Group
Sector Media
Buyer(s) Kantar Media
Sellers(s) Phoenix Equity Partners
Deal Type Add-on Acquisition
Deal Value 70M GBP

Target

Precise Media Group

London, United Kingdom
Precise Media, formerly KBBI, is one of the UK’s leading press cuttings agencies (PCAs), supplying its customers with relevant daily media cuttings. Precise Media has become one of three dominant players in its market, which is worth around £60m a year, following an eight year acquisition programme that has seen Precise Media buy five separate businesses.

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Buyer(S) 1

Buyer

Kantar Media

Chambourcy, France
Category Company
Sector Media
Employees4,500
DESCRIPTION

Kantar Media provides critical information that helps its clients make better communications decisions. It enables the world’s leading brands, publishers, agencies, and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions to earned media. Kantar Media is based in Chambourcy, France.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

Phoenix Equity Partners

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 1.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Phoenix Equity Partners is a mid-market private equity firm that funds management buyouts and buy-ins, and provides expansion capital for UK-based companies. Phoenix looks for opportunities valued up to £200 million. Target sectors include consumer, leisure, retail, financial services, healthcare, education, media, transportation/logistics, and business services. Phoenix Equity Partners was formed in 2001 and is based in London.

DEAL STATS #
Overall 19 of 45
Sector (Media) 1 of 2
Type (Add-on Acquisition) 5 of 17
Country (United Kingdom) 17 of 43
Year (2014) 3 of 4
Size (of disclosed) 14 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-15 Andrew Page

Leeds, United Kingdom

Andrew Page Ltd. is a distributor and wholesaler of automotive parts. Andrew Page provides its 9,000 customers, primarily independent garages, with a high quality service, offering rapid delivery of a wide range of products.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-26 Partou

Manchester, United Kingdom

Partou operates a group of day nurseries providing outstanding care to children up to five years old in high-quality settings. Partou was established in 1998 and is based in Manchester, United Kingdom.

Buy -
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