1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. Massachusetts >
  6. illumin Acquires Visible Measures

M&A Deal Summary

illumin Acquires Visible Measures

On March 31, 2017, illumin acquired marketing company Visible Measures from Northgate Capital for 10M USD

Acquisition Highlights
  • This is illumin’s 2nd transaction in the Marketing sector.
  • This is illumin’s 2nd largest (disclosed) transaction.
  • This is illumin’s 2nd transaction in the United States.
  • This is illumin’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2017-03-31
Target Visible Measures
Sector Marketing
Buyer(s) illumin
Sellers(s) Northgate Capital
Deal Type Add-on Acquisition
Deal Value 10M USD

Target

Visible Measures

Boston, Massachusetts, United States
Visible Measures Corp. is a content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. Visible Measures Corp. was established in 2005 and is headquartered in Boston, Massachusetts.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

illumin

Toronto, Ontario, Canada
Category Company
Founded 2009
Sector Information Technology
Employees216
Revenue 140M CAD (2024)
DESCRIPTION

illumin is a self-serve programmatic marketing platform, powered by proprietary machine learning technology. illumin advertising campaign solutions featuring real-time reporting and analytics. illumin was founded in 2009 and is based in Toronto, Ontario.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Massachusetts M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2017 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-11 140 Proof

San Francisco, California, United States

140 Proof, Inc. is an advertising and marketing platform that helps business enterprises advertise in mobile applications.

Buy $20M

Seller(S) 1

SELLER

Northgate Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 4.8B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Northgate Capital is a private investment firm focused on venture and private equity investing. The Firm's venture group will consider opportunities globally looks to make direct investments in rapidly growing companies as well as invest in venture funds. Northgate's private equity group looks to provide provide equity and mezzanine capital to growth oriented small and middle-market companies operating in Mexico. Northgate Capital was formed in 2000 and is based in San Francisco, California.

DEAL STATS #
Overall 16 of 19
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 6 of 8
State: Massachusetts M&A 1 of 1
Country: United States M&A 16 of 19
Year: 2017 M&A 1 of 1
Size (of disclosed) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-21 Extended Suites

Chapultepec Morales, Mexico

Extended Suites is a hotel chain exclusively focused on servicing the low-cost extended stay market segment. Extended Suites was founded in 2009 and is based in Chapultepec Morales, Mexico.

Buy $530M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-22 Natgas

Queretaro, Mexico

Natgas is a natural gas stations operator. The Company has developed an integrated solution, which includes service stations, car conversion shops and securing financing support. Natgas was founded in 2012 and is based in Queretaro, Mexico.

Buy -
Mergr

Solution for

Product

Company

Legal