Investment Summary

Generation Partners, Spectrum Equity and St. Cloud Capital Invest In Leaf Group

On September 28, 2006, private equity firms Generation Partners, Spectrum Equity and St. Cloud Capital invested in internet software and services company Leaf Group

Investment Highlights
  • This is Generation Partners’ 2nd, Spectrum Equity’s 2nd and St. Cloud Capital’s 1st transaction in the Internet Software and Services sector.
  • This is Generation Partners’ 13th, Spectrum Equity’s 22nd and St. Cloud Capital’s 5th transaction in the United States.
  • This is Generation Partners’ 1st, Spectrum Equity’s 6th and St. Cloud Capital’s 1st transaction in California.
Investment Fate
  • Leaf Group went public in 2011.
  • Leaf Group was sold to a strategic buyer in 2021 for 323M USD.

Investment Summary

Date 2006-09-28
Target Leaf Group
Sector Internet Software and Services
Investor(s) Generation Partners
Spectrum Equity
St. Cloud Capital
Deal Type Venture

Target

Leaf Group

Santa Monica, California, United States
Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.

Search 214,877 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 3

Investor

Generation Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Generation Partners is a private equity firm focused on investing in growth companies at various stages of development. Generation looks to commit $20 to $100 million of equity capital per investment. The Firm is a hands-on investor, helping managers take their companies to the next level. Areas of interest include business services, information services, consumer services, media, communications, entertainment, healthcare services, and technology. Generation will consider both majority and minority positions. Generation Partners was formed in 1995 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 13 of 15
Sector: Internet Software and Services M&A 2 of 3
Type: Venture M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 13 of 15
Year: 2006 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-01 ShopWiki

New York, New York, United States

ShopWiki Corp. is a internet technology company which has developed one of the most advanced shopping search engines in the market - www.shopwiki.com. The Company's technology helps consumers make better buying decisions by providing a fast and accurate way to find millions of products from hundreds of thousands of online stores globally, often producing the lowest available prices. Oversee.net acquired ShopWiki in November 2010 in a highly successful exit for Generation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-01 Johnny Rockets

Lake Forest, California, United States

The Johnny Rockets Group, Inc. is an international restaurant franchise that offers high quality, innovative menu items including items including Certied Angus Beef® cooked-to-order hamburgers, Boca Burger®, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. Johnny Rockets was established in 1986 and is based in Lake Forest, California.

Sell -
Investor

Spectrum Equity

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 8.2B USD
Size Mega
Type Sector Focused
DESCRIPTION

Spectrum Equity Management L.P. is a private equity investor focused on service businesses. Spectrum specifically targets established businesses in the media, communications, IT, information, and business services industries. The Firm looks to commit $25 to $150 million of equity capital per transaction and focuses on opportunities throughout North America and Western Europe. Prospective transaction situations include leveraged buyouts, recapitalizations, acquisition financings, and secondary purchases. Spectrum Equity Investors was formed in 1994 and has offices in Boston, Massachusetts and Menlo Park, California.


DEAL STATS #
Overall 24 of 103
Sector: Internet Software and Services M&A 2 of 36
Type: Venture M&A Deals 4 of 9
State: California M&A 6 of 20
Country: United States M&A 22 of 90
Year: 2006 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-12 Chartered Marketing Services

Arlington Heights, Illinois, United States

Chartered Marketing Services, Inc. is a provider of investments and group benefits solutions for commercial employer groups of all kinds, including bona fide fringe benefits offerings for Davis Bacon Act and Service Contract Act contractor employers.

Sell $50M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-12 iPay Technologies

Elizabethtown, Kentucky, United States

iPay Technologies LLC, provides online bill payment solutions and unmatched service to more banks and credit unions than any other bill payment provider.

Buy -
Investor

St. Cloud Capital

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

St. Cloud Capital is an investment firm that invests in lower middle-market private and public companies. The Firm provides both debt and equity capital financing. St. Cloud targets well-managed, undervalued companies with successful products or services, proven technologies, and market niches. It looks to invest $5 to $20 million per transaction in companies with revenue of $10 to $150 million. Prospective transactions types include recapitalizations, buyouts, and growth capital financing. St Cloud Capital was formed in 2001 and is based in Los Angeles, California.


DEAL STATS #
Overall 5 of 36
Sector: Internet Software and Services M&A 1 of 2
Type: Venture M&A Deals 1 of 1
State: California M&A 1 of 12
Country: United States M&A 5 of 36
Year: 2006 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-12-05 Pet DRx

Brentwood, Tennessee, United States

Pet DRx Corp. is a provider of primary and specialty veterinary care services to companion animals through a network of veterinary hospitals.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-03 SecureOne Data Solutions

Phoenix, Arizona, United States

SecureOne Data Solutions is a comprehensive business process outsourcing providers in the southwestern U.S. with offices in Phoenix, AZ, Cerritos, CA, and Nogales, Sonora, Mexico. SecureOne Data Solutions was established in 1978 and is based in Phoenix, Arizona.

Buy -