Leaf Group - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Leaf Group M&A Summary

Leaf Group has acquired 13 companies of its own. It has also divested 5 assets.

Leaf Group’s largest acquisition to date was in 2013, when it acquired Society6 for $94M. It’s largest disclosed sale occurred in 2016, when it sold Cracked to The E. W. Scripps Company for $39M. Leaf Group has acquired in 6 different US states, and 4 countries. The Company’s most targeted sectors include internet software and services (85%) and digital media (8%).

Leaf Group Ownership

Who owns Leaf Group?

Leaf Group is owned by Graham Holdings. It was acquired on April 5, 2021.

Was Leaf Group formerly PE-backed?

Yes. Leaf Group was formerly owned by 3 private investors.

Leaf Group Business Overview

Where is Leaf Group headquartered?

Leaf Group is headquartered in Santa Monica, California.

What is Leaf Group’s revenue?

Leaf Group disclosed revenue of 212M USD for 2020 and 155M USD for 2019.

How many employees does Leaf Group have?

Leaf Group has 341 employees.

What sector is Leaf Group in?

Leaf Group is an internet software and services company.

When was Leaf Group founded?

Leaf Group was founded in 2006.

M&A Summary

  • M&A Total Activity18
    • M&A Buy Activity13
    • M&A Sell Activity5
  • Total Sectors Invested 3
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 5

Leaf Group

Leaf Group Ltd.

1655 26th Street,
Santa Monica, California 90404
United States,
(310) 394-6400
www.leafgroup.com

Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 13 - - - - - 13
vol $116M $116M
Sell (0.2/yr) # 4 - - - - 1 5
vol $39M $39M
  18

Most Recent M&A

Company Date Value Type
Hunker 2024-10-03 - Divestiture
Los Angeles, California · www.hunker.com
Well+Good LLC 2018-06-06 - Add-on Acquisition
New York, New York · www.wellandgood.com
Airliners.net 2017-02-27 - Divestiture
, Sweden · www.airliners.net
The Other Art Fair 2016-09-16 - Add-on Acquisition
London, United Kingdom · www.theotherartfair.com
Cracked 2016-04-12 39M USD Divestiture
Santa Monica, California · www.cracked.com
LEAFtv 2015-09-22 - Add-on Acquisition
, United States · www.leaf.tv
Pluck.com 2015-02-26 - Divestiture
New York, New York · www.pluck.com
CoverItLive, Inc. 2014-07-14 - Divestiture
Toronto, Ontario · www.coveritlive.com
Society6 LLC 2013-06-24 94M USD Add-on Acquisition
Santa Monica, California · www.society6.com
Name.com, Inc. 2013-01-07 - Add-on Acquisition
Denver, Colorado · www.name.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 11 (85%) 108M (93%) 3 (60%) 39M (100%)
Information Services 1 (8%) 8M (7%) 1 (20%) -
Digital Media 1 (8%) - - -
Publishing - - 1 (20%) -
Total 13 $116M 5 $39M

By Geo

State/Country Buy Value Sell Value
United States 10 108M 3 39M
  California 4 108M 2 39M
  New York 2 - 1 -
  Washington 1 - - -
  Texas 1 - - -
  Colorado 1 - - -
Canada 1 - 1 -
  Ontario 1 - 1 -
Sweden 1 8M 1 -
United Kingdom 1 - - -
Domestic 10 (77%) 108M (93%) 3 (60%) 39M (100%)
Cross-border 3 (23%) 8M (7%) 2 (40%) -
Total 13 $116M 5 $39M

Deal Values

buy # Total
< $100M 3 $116M
TOTAL $116M
Largest Society6 LLC
$94M (2013-06-24)
sell # Total
< $100M 1 $39M
TOTAL $39M
Largest Cracked
$39M (2016-04-12)

M&A Connections

Deals
Divested to
Strategic(s)
100%
5 (100%)

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