M&A Deal Summary

Gauge Capital Acquires Sago

On July 30, 2019, private equity firm Gauge Capital acquired marketing company Sago

Acquisition Highlights
  • This is Gauge Capital’s 1st transaction in the Marketing sector.
  • This is Gauge Capital’s 15th transaction in the United States.
  • This is Gauge Capital’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2019-07-30
Target Sago
Sector Marketing
Buyer(s) Gauge Capital
Deal Type Recapitalization
Advisor(s) BlackArch (Financial)

Target

Sago

Iselin, New Jersey, United States
Sago is a marketing research company, providing qualitative and quantitative data collection solutions. Sago excels at identifying and recruiting research participants for any study methodology, supported by a proprietary network of global research facilities, technology partnerships, and project management capabilities. Sago was founded in 1966 and is based in Iselin, New Jersey.

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Buyer(S) 1

Buyer

Gauge Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Gauge Capital is a lower middle-market private equity firm focused on acquiring companies throughout the US and Canada. Gauge seeks businesses operating in the business services, healthcare services, consumer products, and food sectors. The Firm targets companies with $5 to $40 million of EBITDA. Prospective transaction situations include management buyouts, recapitalizations, divestitures, take privates, consolidations, and growth capital financings. Gauge Capital was formed in 2013 and is headquartered in Southlake, Texas.

DEAL STATS #
Overall 16 of 34
Sector (Marketing) 1 of 2
Type (Recapitalization) 9 of 14
State (New Jersey) 1 of 2
Country (United States) 15 of 31
Year (2019) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-31 IRTH Solutions

Columbus, Ohio, United States

IRTH Solutions is a provider of software and services to the underground utility damage prevention industry. Irth's customers include blue-chip utilities, telcos, pipeline operators and municipalities. Irth's software enables its customers to receive underground construction activity notifications from One Call Centers electronically via irth’s software, replacing traditional fax and email delivery methods with electronic screen notifications efficiently and accurately using geographic information systems (GIS) to streamline the customer's ticket management process. IRTH Solutions was founded 9in 1985 and is based in Columbus, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-07 Chaac Foods

Irving, Texas, United States

Chaac Foods is a platform of established quick-service and casual dining franchisees backed by a proven management team. Chaac Foods is based in Irving, Texas.

Buy -
Mergr

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