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M&A Deal Summary

Eos Acquires Promo Works

On January 5, 2005, asset manager Eos acquired marketing company Promo Works

Acquisition Highlights
  • This is Eos’ 2nd transaction in the Marketing sector.
  • This is Eos’ 15th transaction in the United States.
  • This is Eos’ 1st transaction in Illinois.
Investment Fate
  • Promo Works was sold to a strategic buyer in 2013.

M&A Deal Summary
Date 2005-01-05
Target Promo Works
Sector Marketing
Buyer(s) Eos
Deal Type Recapitalization

Target

Promo Works

Schaumburg, Illinois, United States
PromoWorks offers unique strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events.

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Buyer(S) 1

Buyer

Eos

New York, New York, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1994
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Eos is an investment firm with strategies covering private equity, public equity, and credit markets. The Firm targets businesses generating sales of $25 to $500 million and EBITDA of $5 to $50 million. Eos invests in businesses under-going ownership changes, divestitures, management buyouts or and recapitalizations. The Firm invests up to $100 million per transaction. Target sectors include business/outsourced services, alternative media/marketing, healthcare services, transportation/logistics, infrastructure/environmental services, energy, and financial services. Eos was formed in 1994 and is based in New York City.

DEAL STATS #
Overall 15 of 41
Sector: Marketing M&A 2 of 3
Type: Recapitalization M&A Deals 1 of 5
State: Illinois M&A 1 of 2
Country: United States M&A 15 of 41
Year: 2005 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-01 VeraSun Energy

Aurora, South Dakota, United States

VeraSun Energy, we are focused on creating a future that includes renewable energy. Our nation's growing dependence on fossil fuels and the impact of our consumption have never been more apparent than they are today. We believe there is a better way—renewable fuels. VeraSun Energy files for bankruptcy in Nov 2008 and in Apr 2009 its assets were sold to Valero Renewable Fuels.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-06-23 New Breed Logistics

High Point, North Carolina, United States

New Breed Logistics is a privately held, third-party logistics provider that helps companies to design and operate efficient supply chains. We manage millions of square feet of warehouse space across more than 50 distribution centers and employ more than 7,500 people. Services range from distribution center operations and transportation management to highly sophisticated, technology-enabled solutions involving product assembly, reverse logistics and repair, manufacturing support, and supply chain consulting.

Sell -
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