M&A Deal Summary

DBAY Advisors Acquires Unlimited

On November 17, 2016, asset manager DBAY Advisors acquired marketing company Unlimited from Cartesian Capital Group for 76M GBP

Acquisition Highlights
  • This is DBAY Advisors’ 1st transaction in the Marketing sector.
  • This is DBAY Advisors’ 2nd largest (disclosed) transaction.
  • This is DBAY Advisors’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2016-11-17
Target Unlimited
Sector Marketing
Buyer(s) DBAY Advisors
Sellers(s) Cartesian Capital Group
Deal Type Going Private
Deal Value 76M GBP

Target

Unlimited

London, United Kingdom
Unlimited is a digital agency group that help clients grow their top line, win and retain customers, change behavior, transform their business digitally and stay ahead of the competition. The company uses a data-led approach combining human understanding with art and science to find the best way to accelerate growth for clients. The company deploys unexpected thinking, creativity, and innovation across our diverse collection of advertising, PR, media, content, CRM and digital transformation specialists before evaluating the effectiveness through advanced analytics, quant, and qualitative research. Unlimited is based in London, United Kingdom.

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Buyer(S) 1

Buyer

DBAY Advisors

Category Asset Manager
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

DBAY Advisors is an asset management firm focused on a variety of public and private company investments. Broad areas of interest include logistics, software, information technology, and business services. DBAY Advisors was formed in 2008 and is based in Douglas, Isle of Man.

DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 1
Type (Going Private) 1 of 3
Country (United Kingdom) 1 of 4
Year (2016) 1 of 1
Size (of disclosed) 2 of 4
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-08 Harvey Nash

London, United Kingdom

Harvey Nash is a provider of human capital management, outsourcing, and consulting services. Harvey Nash helps companies recruit, source, and manage the highly skilled talent they need to succeed in an increasingly competitive technology-driven world. Harvey Nash Group was founded in 1988 and is based in London, United Kingdom.

Buy £99M

Seller(S) 1

SELLER

Cartesian Capital Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
PE ASSETS 2.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Cartesian Capital Group LLC is a private equity firm that invests in high growth businesses in emerging markets across the globe. Cartesian focuses on profitable companies with strong growth prospects and experienced management. The Firm looks to invest $25 - $125 million (generally minority positions). Specific areas of interest include financial and business services, telecommunications, specialized retail, transportation and logistics, and material products. Cartesian Capital Group LLC was formed in 2006 and is based in New York City.

DEAL STATS #
Overall 3 of 8
Sector (Marketing) 1 of 1
Type (Going Private) 1 of 1
Country (United Kingdom) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-05 Aqua Comms

Dublin, Ireland

Aqua Comms owns and operates the most advanced and robust submarine fiber optic cable system linking the East Coast of the US with Europe. Aqua Comms was founded in 2011 and is based in Dublin, Ireland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-13 BTS Towers

Fort Lauderdale, Florida, United States

BTS Towers builds and operates communication towers for wireless telephony companies. BTS Towers focuses on renting tower or roof space to telecommunications operators, as well as other companies that offer wireless services. BTS Towers is based in Fort Lauderdale, Florida.

Buy -
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