Unlimited - M&A Summary, Ownership, and Business Overview

MarketingCompany

Unlimited M&A Summary

Unlimited has acquired 3 companies of its own. It has also divested 1 asset.

Unlimited’s largest acquisition to date was in 2011, when it acquired The Corkery Group for $6M. It’s largest disclosed sale occurred in 2010, when it sold Delaney Lund Knox Warren to The Interpublic Group of Companies for $40M. Unlimited has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include information technology (100%).

Unlimited Ownership

Who owns Unlimited?

Unlimited is owned by DBAY Advisors. It was acquired on November 17, 2016.

Is Unlimited PE-backed?

Yes. Unlimited is owned by private equity investor DBAY Advisors.

Was Unlimited formerly PE-backed?

Yes. Unlimited was formerly owned by 1 private investor.

Unlimited Business Overview

Where is Unlimited headquartered?

Unlimited is headquartered in London, United Kingdom.

What is Unlimited’s revenue?

Unlimited disclosed revenue of 108M GBP for 2016 and 77M GBP for 2015.

What sector is Unlimited in?

Unlimited is a marketing company.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Unlimited

Digital Unlimited Group Ltd.

7-11 Lexington St.,
London, W1F 9AF
United Kingdom,
+44 020 7747 6060
www.unlimitedgroup.com

Unlimited is a digital agency group that help clients grow their top line, win and retain customers, change behavior, transform their business digitally and stay ahead of the competition. The company uses a data-led approach combining human understanding with art and science to find the best way to accelerate growth for clients. The company deploys unexpected thinking, creativity, and innovation across our diverse collection of advertising, PR, media, content, CRM and digital transformation specialists before evaluating the effectiveness through advanced analytics, quant, and qualitative research. Unlimited is based in London, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
vol $6M $6M
Sell (0.0/yr) # 1 - - - - - 1
vol $40M $40M
  4

Most Recent M&A

Company Date Value Type
How Splendid Ltd. 2015-04-22 - Stake Purchase
London, United Kingdom · www.howsplendid.com
DJM Digital Solutions Ltd. 2012-11-28 - Stake Purchase
Richmond, United Kingdom · www.djmdigital.com
The Corkery Group, Inc. 2011-11-30 6M USD Add-on Acquisition
New York, New York · www.corkerygroup.com
Delaney Lund Knox Warren (DLKW) 2010-06-28 40M USD Divestiture
London, United Kingdom · www.dlkw.co.uk
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 3 (100%) 6M (100%) - -
Marketing - - 1 (100%) 40M (100%)
Total 3 $6M 1 $40M

By Geo

State/Country Buy Value Sell Value
United Kingdom 2 - 1 40M
United States 1 6M - -
  New York 1 6M - -
Domestic 2 (67%) - 1 (100%) 40M (100%)
Cross-border 1 (33%) 6M (100%) - -
Total 3 $6M 1 $40M

Deal Values

buy # Total
< $100M 1 $6M
TOTAL $6M
Largest The Corkery Group, Inc.
$6M (2011-11-30)
sell # Total
< $100M 1 $40M
TOTAL $40M
Largest Delaney Lund Knox Warren (DLKW)
$40M (2010-06-28)

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

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