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  6. Berkshire Partners Acquires Catalina Marketing

M&A Deal Summary

Berkshire Partners Acquires Catalina Marketing

On March 3, 2014, private equity firm Berkshire Partners acquired marketing company Catalina Marketing from Hellman & Friedman

Acquisition Highlights
  • This is Berkshire Partners’ 2nd transaction in the Marketing sector.
  • This is Berkshire Partners’ 53rd transaction in the United States.
  • This is Berkshire Partners’ 4th transaction in Florida.
Investment Fate
  • Catalina Marketing went bankrupt in 2018.

M&A Deal Summary
Date 2014-03-03
Target Catalina Marketing
Sector Marketing
Buyer(s) Berkshire Partners
Sellers(s) Hellman & Friedman
Deal Type Recapitalization
Advisor(s) BofA Securities
J.P. Morgan Securities (Financial)
Simpson Thacher & Bartlett (Legal)

Target

Catalina Marketing

St. Petersburg, Florida, United States
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.
Catalina Marketing, Inc. is a provider of consumer-driven marketing solutions that drive lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world.

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Buyer(S) 1

Buyer

Berkshire Partners

Boston, Massachusetts, United States

Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 16.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Berkshire Partners is a private equity firm focused on investing in businesses with strong management and that lead their respective markets. Berkshire will consider investments in both public and private companies. Prospective transactions for private companies include leveraged buyouts, recapitalizations, growth capital financings, and privatizations. Public company transactions include take-privates, PIPEs, and equity stakes. Berkshire generally looks to invest $150 to $500 million of equity capital per transaction in companies valued up to $2 billion. Sectors of interest include industrial manufacturing, consumer products, retailing, transportation, communications and business services. Berkshire Partners was formed in 1984 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 60 of 104
Sector: Marketing M&A 2 of 2
Type: Recapitalization M&A Deals 18 of 23
State: Florida M&A 4 of 4
Country: United States M&A 53 of 92
Year: 2014 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-07 National Vision

Duluth, Georgia, United States

National Vision is an optical retail company operating over 450 vision centers in the U.S. and Mexico, including free-standing stores under America's Best Contacts & Eyeglasses brand as well as vision centers located inside of Wal-Mart stores. National Vision was established in 1990 and is based in Duluth, Georgia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-22 Opening Ceremony

New York, New York, United States

Opening Ceremony is a multifaceted fashion brand and retailer, founded in 2002 by two college friends, Carol Lim and Humberto Leon, as a place to share their passions for travel, art and fashion. What began as a single store in downtown New York is now a global community, with additional retail outposts in Los Angeles, Tokyo and New York’s Ace Hotel. The company has also established active wholesale and e-commerce channels as well as a significant online editorial presence.

Buy -

Seller(S) 1

SELLER

Hellman & Friedman

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 50.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Hellman & Friedman (H&F) is a large private equity firm on the West Coast of the US. H&F focuses on control and minority investments in a variety of transaction structures and will consider opportunities across the US and Europe. H&F seeks buyouts and business in need of restructurings that operate in defensible markets with predictable revenue and earnings growth. Target sectors include financial services, healthcare, indusrial, energy, insurance, media, marketing, professional services, software, and information services. H&F's target equity investment size is $300 million to $1 billion. Hellman & Friedman was formed in 1984 and has offices in San Francisco, New York City, and London.

DEAL STATS #
Overall 36 of 59
Sector: Marketing M&A 4 of 4
Type: Recapitalization M&A Deals 2 of 2
State: Florida M&A 1 of 3
Country: United States M&A 26 of 43
Year: 2014 M&A 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-25 Gaztransport & Technigaz

Saint-Remy-les-Chevreuse, France

Gaztransport & Technigaz is an engineering company that operates two main areas of expertise including cargo containment systems (CCS) for LNG carriers and land storage of LNG. LNG carriers and tanks designed with GTT containment systems have also been used to carry and store other liquefied gases (LPG, Ethylene etc.). Gaztransport & Technigaz was founded in 1965 and is based in Saint-Remy-les-Chevreuse, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-13 Renaissance

Wisconsin Rapids, Wisconsin, United States

Renaissance is a provider of technology-based school improvement and student assessment programs for pre-kindergarten through to senior high (pre-K-12, aged 5-18) schools and districts. The company's products and services, currently adopted by more than 70,000 schools, are primarily focused on two curriculum areas: reading and mathematics. Renaissance was formed in 1986 and is based in Wisconsin Rapids, Wisconsin.

Buy $1.1B
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