Catalina Marketing - M&A Summary and Business Overview

MarketingCompany

Catalina Marketing M&A Summary

Catalina Marketing has acquired 2 companies. It has also divested 2 assets.

Catalina Marketing has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (50%) and media (50%).

Catalina Marketing Business Overview

Where is Catalina Marketing headquartered?

Catalina Marketing is headquartered in St. Petersburg, Florida.

What sector is Catalina Marketing in?

Catalina Marketing is a marketing company.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity2
    • M&A Sell Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Catalina Marketing, Inc.

200 Carillon Parkway,
St. Petersburg, Florida 33716
United States,
www.catalinamarketing.com

Catalina Marketing, Inc. is a provider of consumer-driven marketing solutions that drive lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
Sell (0.0/yr) # 2 - - - - - 2
  4

Most Recent M&A

Company Date Value Type
Cellfire, Inc. 2014-09-05 - Add-on Acquisition
San Jose, California · www.cellfire.com
Catalina Health Resource LLC 2013-10-31 - Divestiture
St. Louis, Montana
Local Offer Network, Inc. 2013-10-11 - Add-on Acquisition
Chicago, Illinois · www.localoffernetwork.com
Catalina Marketing Research Solutions division 2004-11-29 - Divestiture
St. Petersburg, Florida
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (50%) - - -
Media 1 (50%) - - -
Information Services - - 1 (50%) -
Marketing - - 1 (50%) -
Total 2 - 2 -

By Geo

State/Country Buy Value Sell Value
United States 2 - 2 -
  Illinois 1 - - -
  California 1 - - -
  Montana - - 1 -
  Florida - - 1 -
Total 2 - 2 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
2 (100%)

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