Secondary Buyout • Marketing

Apax and Juggernaut Capital Partners Acquire Advantage Solutions

On November 25, 2010, private equity firms Apax and Juggernaut Capital Partners acquired marketing company Advantage Solutions from Prospect Hill Growth Partners and Ridgemont Equity Partners

Acquisition Context
  • This is Apax’s 1st and Juggernaut Capital Partners’ 1st transaction in the Marketing sector.
  • This is Apax’s 47th and Juggernaut Capital Partners’ 5th transaction in the United States.
  • This is Apax’s 1st and Juggernaut Capital Partners’ 1st transaction in Missouri.
Investment Fate
  • Advantage Solutions was sold to a consortium of financial buyers in 2014.
  • Advantage Solutions was sold to a consortium of financial buyers in 2020.

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M&A Deal Summary

Date November 25, 2010
Target Advantage Solutions
Sector Marketing
Buyer(s) Apax
Juggernaut Capital Partners
Sellers(s) Prospect Hill Growth Partners
Ridgemont Equity Partners
Deal Type Secondary Buyout
Advisor(s) CG Sawaya Partners (Financial)

Target Company

Advantage Solutions

Clayton, Missouri, United States
Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.
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Buyers Overview 2

Buyer

Apax

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 77.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Apax Partners is a mega-sized private equity investment group, operating across the United States, Europe, Israel and Asia. Broad industry sectors of interest include tech & telecom, media, retail & consumer, healthcare, financial services, and business services. Apax will consider both minority and majority investment positions and prefers companies with strong market positions and growth potential. The Firm generally pursues platform acquisitions valued from $1 to $5 billion. Apax Partners was formed in 1981 and is based in London.


Deal Context for Buyer #
Overall 131 of 266
Sector: Marketing 1 of 1
Type: Secondary Buyout 18 of 67
State: Missouri 1 of 2
Country: United States 47 of 107
Year: 2010 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-15 IFCO Systems N.V.

Amsterdam, Netherlands

IFCO's reusable plastic containers offer large retailers the opportunity to save money and reduce emissions at the same time.

Sell €1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-01 Qualitest Pharmaceuticals Co.

Huntsville, Alabama, United States

Qualitest Pharmaceuticals Co., is a researching, manufacturing and delivering affordable, high-quality generic pharmaceuticals.

Sell $1.2B
Buyer

Juggernaut Capital Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Juggernaut Capital Partners (JCP) is a private equity firm that targets middle market consumer products and business services companies throughout the US. The Firm seeks majority and minority stakes where it can commit $10 to $50 million of equity capital. JCP will consider a variety of transaction types, including buyouts, restructurings, and recapitalizations. Juggernaut Capital Partners was formed in 2009 and is based in Washington DC.


Deal Context for Buyer #
Overall 5 of 32
Sector: Marketing 1 of 1
Type: Secondary Buyout 2 of 4
State: Missouri 1 of 1
Country: United States 5 of 31
Year: 2010 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-01 CR Brands

West Chester, Ohio, United States

CR Brands is a manufacturer, marketer, and sells branded laundry products (Biz and Oxydol) and heavy-duty household cleaning products under the nationally branded names Mean Green, Magnum Power, and Pine Power. CR Brands was established in 2000 and is based in West Chester, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-03 VOSS Water

New York, New York, United States

VOSS Water is an ultra-premium water brand. Voss still and sparkling products are marketed in 47 countries around the world and are available in the finest hotels and restaurants, as well as in food, drug, and natural retailers. VOSS Water was founded in 1998 and is based in New York City.

Buy -

Seller Profiles 2

SELLER

Prospect Hill Growth Partners

Waltham, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 2.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Prospect Hill Growth Partners is a private equity firm specializing in leveraged buyouts and recapitalizations of middle-market growth companies across the US. Prospect Hill looks for profitable businesses ($5 to $25 million of EBITDA) with annual revenues from $50 to $300 million with strong brands and leading market positions. Target sectors include consumer products, healthcare, specialty retail, and asset management. Prospect Hill Growth Partners was formerly known as J.W. Childs and changed its name in 2019. The Firm was originally formed in 1995 and is headquartered in Waltham, Massachusetts.


Deal Context for Seller #
Overall 9 of 23
Sector: Marketing 1 of 1
Type: Secondary Buyout 5 of 11
State: Missouri 1 of 1
Country: United States 9 of 23
Year: 2010 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-15 Sheridan Healthcare

Sunrise, Florida, United States

Sheridan Healthcare, Inc. is a multi-specialty physician practice management company that provides outsourced physician staffing services to hospitals and ambulatory surgery centers.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-23 EmployBridge

Duluth, Georgia, United States

EmployBridge is a provider of specialty staffing services including three primary industry verticals: logistics, manufacturing, and transportation. EmployBridge has developed service models that enable it to attract and place qualified personnel through the development of defined recruiting, testing, placement, and sales processes that are tailored to meet the needs of its target industries. EmployBridge is based in Duluth, Georgia.

Sell $165M
SELLER

Ridgemont Equity Partners

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Ridgemont Equity Partners is an independent private equity firm specializing in middle-market buy-outs, corporate divestitures, recapitalizations and growth capital investments. The Firm targets to invest in companies located in North America, preferably in US and Canada. REP looks to invest up to $500 million in companies with EBIDTA of $5 - $50 million. The Firm seeks to hold both majority and minority equity interest in portfolio companies. Specific areas of interest include basin industries and services, energy, healthcare, telecommunications, media and technology. Ridgemont Equity Partners is a spun-off of Banc of America Capital Investors (BACI). Ridgemont Equity Partners was formed in August 2010 and is based in Charlotte, North Carolina.


Deal Context for Seller #
Overall 47 of 94
Sector: Marketing 2 of 2
Type: Secondary Buyout 8 of 26
State: Missouri 1 of 2
Country: United States 40 of 83
Year: 2010 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-27 Veroxity Technology Partners

Bedford, Massachusetts, United States

Veroxity Technology Partners, Inc. provides optical data and Internet protocol connectivity solutions to service enterprise customers.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-30 Fibertech Networks

Rochester, New York, United States

Fibertech Networks LLC is a provider of fiber-optic-based network services.

Sell $500M