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M&A Deal Summary

Accenture Acquires Karmarama

On November 29, 2016, Accenture acquired marketing company Karmarama from Phoenix Equity Partners

Acquisition Highlights
  • This is Accenture’s 5th transaction in the Marketing sector.
  • This is Accenture’s 12th transaction in the United Kingdom.

M&A Deal Summary
Date 2016-11-29
Target Karmarama
Sector Marketing
Buyer(s) Accenture
Sellers(s) Phoenix Equity Partners
Deal Type Add-on Acquisition

Target

Karmarama

London, United Kingdom
Karmarama LLP is an independent agency renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland
Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 88 of 355
Sector: Marketing M&A 5 of 23
Type: Add-on Acquisition M&A Deals 74 of 311
Country: United Kingdom M&A 12 of 37
Year: 2016 M&A 21 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-09 Nashco Consulting

Cochrane, Alberta, Canada

Nashco Consulting Ltd. (Nashco Solutions) is a provider of consulting, design and implementation services for ServiceNow.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-19 Arismore SAS

Saint-Cloud, France

Arismore SAS is an IT services company which helps to transform and secure information systems. The company operates on the architecture and the management of information systems, identity management and infrastructure simplification (Cloud Computing).

Buy -

Seller(S) 1

SELLER

Phoenix Equity Partners

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 1.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Phoenix Equity Partners is a mid-market private equity firm that funds management buyouts and buy-ins, and provides expansion capital for UK-based companies. Phoenix looks for opportunities valued up to £200 million. Target sectors include consumer, leisure, retail, financial services, healthcare, education, media, transportation/logistics, and business services. Phoenix Equity Partners was formed in 2001 and is based in London.

DEAL STATS #
Overall 27 of 45
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 9 of 17
Country: United Kingdom M&A 25 of 43
Year: 2016 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 Andrew Page

Leeds, United Kingdom

Andrew Page Ltd. is a distributor and wholesaler of automotive parts. Andrew Page provides its 9,000 customers, primarily independent garages, with a high quality service, offering rapid delivery of a wide range of products.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-31 Rayner

Worthing, United Kingdom

Rayner is a developer and manufacturer of ophthalmic implants and pharmaceuticals. It specialises in intra-ocular lenses (IOLs) and related products used in cataract and refractive surgery, the most commonly performed surgical procedure globally, with more than 24 million performed each year. Rayner was established in 1910 and is based in Worthing, United Kingdom.

Buy -
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