Secondary Buyout • Marketing

PNC Riverarch Capital and Five Points Capital Acquire Stella Rising

On February 12, 2014, private equity firms PNC Riverarch Capital and Five Points Capital acquired marketing company Stella Rising from Steelpoint Capital Partners and Halyard Capital

Acquisition Context
  • This is PNC Riverarch Capital’s 1st and Five Points Capital’s 1st transaction in the Marketing sector.
  • This is PNC Riverarch Capital’s 7th and Five Points Capital’s 48th transaction in the United States.
  • This is PNC Riverarch Capital’s 1st and Five Points Capital’s 3rd transaction in New York.
Investment Fate
  • Stella Rising was sold to a consortium of financial buyers in 2016.

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M&A Deal Summary

Date February 12, 2014
Target Stella Rising
Sector Marketing
Buyer(s) PNC Riverarch Capital
Five Points Capital
Sellers(s) Steelpoint Capital Partners
Halyard Capital
Deal Type Secondary Buyout
Advisor(s) JEGI Clarity (Financial)
Finn Dixon & Herling (Legal)

Target Company

Stella Rising

New York, New York, United States
Stella Rising is a media strategy, planning and buying company to emerging and established brands in the fashion, beauty, health, food and beverage industries. Stella Rising was established in 1982 and is based in New York City.
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Buyers Overview 2

Buyer

PNC Riverarch Capital

Pittsburgh, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2011
PE ASSETS 250M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

PNC Riverarch Capital is a middle-market private equity group that invests in privately-held companies headquartered throughout North America. The Group looks to commit $10 to $50 million to help fund recapitalizations, leveraged and management buyouts, corporate divestitures and growth financings. Target sectors include business and industrial services, specialized manufacturing, and value-added distribution. PNC Riverarch was formed in 2011 and is an affiliate of PNC Financial Services Group.


Deal Context for Buyer #
Overall 7 of 37
Sector: Marketing 1 of 2
Type: Secondary Buyout 2 of 13
State: New York 1 of 1
Country: United States 7 of 31
Year: 2014 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-13 Golden Malted

Glen Mills, Pennsylvania, United States

Golden Malted is a provider of waffle and pancake mix to restaurants, hotels, colleges, and other food service establishments. Golden Malted was founded in 1937 and is based in Glen Mills, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-18 Authority Brands

Columbia, Maryland, United States

Authority Brands is a parent company of two home service franchisors, The Cleaning Authority and Homewatch CareGivers. Together, these brands provide recurring home services through more than 300 franchise locations in the U.S., Canada, and Latin America. Authority Brands is based in Columbia, Maryland.

Buy -
Buyer

Five Points Capital

Winston-Salem, North Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Five Points Capital makes both direct private equity and junior capital investments in US-based middle-market companies. Five Points prefers control based investments and will consider opportunities in a variety of industries. For both equity and mezzanine investments, the Firm looks to commit $5 to $25 million of capital in businesses with at least $10 million in sales and $3 million of EBITDA. Five Points Capital was formerly known as BB&T Capital Partners and re-branded in 2015. The Firm was established in 1997 and is based in Winston-Salem, North Carolina.


Deal Context for Buyer #
Overall 48 of 89
Sector: Marketing 1 of 4
Type: Secondary Buyout 10 of 13
State: New York 3 of 4
Country: United States 48 of 89
Year: 2014 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-01 Cadence Education

Scottsdale, Arizona, United States

Cadence Education is a premier early childhood educator in the United States, operating more than 225 private preschools across the country. With more than 27 years in business, Cadence has developed unparalleled expertise in preparing students to thrive in the next step of their childhood. It provides parents with peace of mind by giving children an exceptional education every fun-filled day in a place as nurturing as home. Cadence Education was formed in 1969 and is based in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-04 CURT Group

Eau Claire, Wisconsin, United States

CURT Group is a designer, manufacturer, and distributor of towing solutions, and trailer and cargo management accessories for passenger vehicles and trucks. Its products are sold through installers, distributors, e-commerce, retail, and auto dealer channels. CURT Group was founded in 1994 and is based in Eau Claire, Wisconsin.

Buy -

Seller Profiles 2

DESCRIPTION

Steelpoint Capital Partners was a private investment firm focused on investing in emerging consumer companies. Steelpoint is an active investor and pursues opportunities where it can provide guidance and expertise. Specific areas of interest include apparel, sporting goods, nutrition, and recreation. Steelpoint Capital Partners was formed in 2003 and is based in Carlsbad, California.


Deal Context for Seller #
Overall 10 of 18
Sector: Marketing 1 of 1
Type: Secondary Buyout 1 of 2
State: New York 2 of 2
Country: United States 9 of 17
Year: 2014 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-11 SKLZ

Carlsbad, California, United States

Pro Performance Sports LLC is a developer and marketer of sports and athletic performance training products. Pro Performance Sports was founded in 2001 and is based in Carlsbad, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-30 prAna Living

Carlsbad, California, United States

prAna is an authentic, active lifestyle brand focused on designing and marketing innovative apparel and accessories with “purpose” for a broad audience of men and women.

Sell $190M
SELLER

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.


Deal Context for Seller #
Overall 16 of 28
Sector: Marketing 3 of 9
Type: Secondary Buyout 5 of 8
State: New York 2 of 5
Country: United States 16 of 28
Year: 2014 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-05 HCPro

Middleton, Massachusetts, United States

HCPro is a provider of integrated information, education and training in the vital areas of healthcare regulation and compliance. HCPro was founded in 1986 and is based in Middleton, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-29 Aberdeen Group

Boston, Massachusetts, United States

Aberdeen Group, Inc. is a provider of research and content marketing solutions that technology industry marketers leverage to provide thought leadership and to drive demand with their target customers. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.

Buy -