M&A Deal Summary

Mediaocean Acquires 4C Insights

On July 13, 2020, Mediaocean acquired software company 4C Insights from Kayne Anderson Capital Advisors and Eastward Capital for 150M USD

Acquisition Highlights
  • This is Mediaocean’s 7th transaction in the Software sector.
  • This is Mediaocean’s largest (disclosed) transaction.
  • This is Mediaocean’s 4th transaction in the United States.
  • This is Mediaocean’s 1st transaction in Illinois.

M&A Deal Summary

Date 2020-07-13
Target 4C Insights
Sector Software
Buyer(s) Mediaocean
Sellers(s) Kayne Anderson Capital Advisors
Eastward Capital
Deal Type Add-on Acquisition
Deal Value 150M USD
Advisor(s) GCA Corp. (Financial)
Cooley LLP (Legal)

Target

4C Insights

Chicago, Illinois, United States
website
4C Insights, Inc. is a provider of an integrated data analytics and social intelligence platform that allows advertisers to find the most valuable audiences. The 4C product suite includes activation on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter as well as TV synced ads across digital display, mobile, search, social, and video.

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Buyer(S) 1

Buyer

Mediaocean

New York, New York, United States

website


Category Company
Sector Software
Employees1,500
DESCRIPTION

Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean is based in New York City.


DEAL STATS #
Overall 8 of 12
Sector (Software) 7 of 10
Type (Add-on Acquisition) 7 of 11
State (Illinois) 1 of 1
Country (United States) 4 of 6
Year (2020) 2 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-29 MBS Group

Paris, France

MBS Group is a media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. MBS Group is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-06 Symsys Software B.V.

Ouderkerk, Netherlands

Symsys Software B.V. is a media management software provider in handling campaign execution, including buying, invoicing, and reporting. Symsys Software is based in Ouderkerk, Netherlands.

Buy -

Seller(S) 2

SELLER

Kayne Anderson Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor

website


Category Asset Manager
Founded 1984
PE ASSETS 8.6B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Kayne Anderson Capital Advisors is an alternative investment management firm focused on hedge funds, public funds, energy private equity, growth private equity, real estate private equity, and mezzanine finance opportunities. Kayne's energy private equity group focuses on $20 to $100 million investments in high-growth exploration and production, midstream and oilfield service companies. The energy group considers both majority or minority stakes in public and private businesses. Kayne's growth private equity practice involves structured investments in public and private companies looking for capital to finance expansion. This group will also consider middle-market leveraged transactions and management buyouts. Kayne's real estate private equity group invests in established, cash-flow generating projects. Areas of interest include student housing and campus-oriented retail properties, amongst other opportunistic investments. The Group looks for acquisitions of $25 to $100 million. Kayne's mezzanine team looks to provide $20 to $35 million of capital for mid-market businesses with $100 to $500 million of sales and $10 to $50 million of EBITDA. Kayne Capital Advisors was formed in 1984 and is based in Los Angeles with additional offices in Armonk, New York; New York City, and Houston.


DEAL STATS #
Overall 65 of 80
Sector (Software) 4 of 7
Type (Add-on Acquisition) 25 of 31
State (Illinois) 1 of 2
Country (United States) 58 of 69
Year (2020) 1 of 5
Size (of disclosed) 10 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-06 Spatial Networks

St. Petersburg, Florida, United States

Spatial Networks is a provider of geospatial intelligence software solutions from data, technology, and analytics to reveal the unknown. Spatial Networks was founded in 2000 and is based in St. Petersburg, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-14 Drivewyze

Edmonton, Alberta, Canada

Drivewyze is the smart mobility services company for the transportation industry. Drivewyze serves commercial drivers and fleets with innovative trucking apps such as Drivewyze PreClear Bypass service. Drivewyze was founded in 2010 and is based in Edmonton, Alberta.

Sell -
SELLER

Eastward Capital

West Newton, Massachusetts, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1994
PE ASSETS 300M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Eastward Capital Partners is a provider of venture debt and equity financing to technology companies backed by venture capital firms. Eastward looks to provide capital to companies that have the potential to be market leaders in their industry. Sectors of interest include communications, information technology (IT), healthcare, and alternative energy. Eastward was formed in 1994 and is based in West Newton, Massachusetts.


DEAL STATS #
Overall 2 of 3
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Illinois) 1 of 1
Country (United States) 2 of 3
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-29 Mad Mobile

Tampa, Florida, United States

Mad Mobile is a tech company provides enterprise mobile applications with a proven platform that rapidly integrates and orchestrates real-time data from enterprise systems into a single, mobile application for store associates. The company's Concierge application enables store associates to conduct Clienteling, Assisted Selling, BOPIS, and MPOS on any mobile device. Mad Mobile is based in 2010 and is based in Tampa, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Syft

Tampa, Florida, United States

Syft's automation tools, extensive data analytics, and inventory management services optimize supply chains dock-to-doc from warehousing and distribution to the point of use. Syft was founded in 1999 and is based in Tampa, Florida.

Sell -