M&A Deal Summary

Housatonic Partners Acquires Circle Graphics

On December 1, 2012, private equity firm Housatonic Partners acquired business services company Circle Graphics from TA Associates

Acquisition Highlights
  • This is Housatonic Partners’ 10th transaction in the Business Services sector.
  • This is Housatonic Partners’ 50th transaction in the United States.
  • This is Housatonic Partners’ 3rd transaction in Colorado.
Investment Fate
  • Circle Graphics was sold to a consortium of financial buyers in 2019.

M&A Deal Summary

Date 2012-12-01
Target Circle Graphics
Sector Business Services
Buyer(s) Housatonic Partners
Sellers(s) TA Associates
Deal Type Secondary Buyout
Advisor(s) Q Advisors (Financial)

Target

Circle Graphics

Longmont, Colorado, United States
Circle Graphics is a large-format digital printing company, specializing in billboard prints for the US market. The Company focuses on the outdoor advertising market and provides both paper and vinyl billboard prints to the largest outdoor media companies in the nation. Circle Graphics was founded in 1999 and is based in Longmont, Colorado.

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Buyer(S) 1

Buyer

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.


DEAL STATS #
Overall 52 of 79
Sector: Business Services M&A 10 of 14
Type: Secondary Buyout M&A Deals 1 of 1
State: Colorado M&A 3 of 4
Country: United States M&A 50 of 73
Year: 2012 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Registria

Denver, Colorado, United States

Registria engages in developing post-purchase ownership experiences for durable consumer brands. Registria helps hundreds of the world’s top global durable consumer brands develop ownership experiences with their customers after a product is purchased. Leading consumer product companies such as Cuisinart, Groupe SEB, ICON Health & Fitness, LG, Whirlpool and Sony Electronics use Registria’s engagement services, customer insights and technology solutions, including Photoregister, to learn about, engage with and provide value to their customers on a variety of platforms including smartphones, Facebook Messenger and smart home devices such as Alexa and Google Home. Registria was founded in 2008 and is based in Denver, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 LQ Digital

Oakland, California, United States

LQ Digital is an internet marketing services provider offering digital agency, lead generation, qualification and transfer services to clients across a number of industries. By improving the quality of online traffic, screening and transferring live leads to sales reps, the company helps customers generate higher ROI from their digital marketing initiatives. LQ Digital was founded in 2005 and is based in Oakland, California.

Buy -

Seller(S) 1

SELLER

TA Associates

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1968
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TA Associates is a private equity firm that targets investments in middle-market and large companies around the world. TA will consider control or minority investments in profitable companies and looks to commit between $70 and $500 million per transaction. TA proactively reaches out to companies directly in sourcing potential investment opportunities. Prospective businesses are generally valued between $100 million and $3 billion. Areas of interest include technology, software, communications, financial services, healthcare, business services, semiconductors/electronics, and consumer products/services. In addition to investing equity capital, TA also makes subordinated debt investments. TA's geographic preference is North America, Asia/Pacific, and Europe. TA Associates was formed in 1968 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 163 of 260
Sector: Business Services M&A 9 of 12
Type: Secondary Buyout M&A Deals 15 of 50
State: Colorado M&A 7 of 9
Country: United States M&A 150 of 207
Year: 2012 M&A 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-24 SpeedCast

Houston, Texas, United States

SpeedCast is a global network solutions provider, enabling critical communications on land and at sea. Providing high-quality managed network services in over 40 countries, SpeedCast delivers unparalleled capabilities for satellite services to meet both corporate and carrier requirements. With 14 international points of presence and 16 teleport operations, SpeedCast is your local partner from Asia to the world. SpeedCast was formed in 1999 and is based in Houston, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-03 Paula s Choice

Kent, Washington, United States

Paula's Choice is one of the largest digitally-native beauty brands in the world. Paula Begoun, Paula’s Choice has grown into a leading global skincare brand with a diversified geographic reach, a methodically curated product offering, and a loyal customer base that is supported by a global direct-to-consumer (“DTC”) model. Paula's Choice was founded in 1984 and is based in Kent, Washington.

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