ExactTarget - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

ExactTarget M&A Summary

ExactTarget has acquired 2 companies of its own. It has also divested 1 asset.

ExactTarget’s largest acquisition to date was in 2012, when it acquired Pardot for $96M. ExactTarget has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (50%) and software (50%).

ExactTarget Ownership

Who owns ExactTarget?

ExactTarget is owned by Salesforce. It was acquired on June 4, 2013.

Was ExactTarget formerly PE-backed?

Yes. ExactTarget was formerly owned by 2 private investors.

ExactTarget Business Overview

Where is ExactTarget headquartered?

ExactTarget is headquartered in Indianapolis, Indiana.

What sector is ExactTarget in?

ExactTarget is an internet software and services company.

When was ExactTarget founded?

ExactTarget was founded in 2000.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity2
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

ExactTarget, Inc.

20 North Meridian Street,
Indianapolis, Indiana 46204
United States,

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
vol $96M $96M
Sell (0.0/yr) # 1 - - - - - 1

Most Recent M&A

Company Date Value Type
Pardot, Inc. 2013-07-12 - Divestiture
Atlanta, Georgia · www.pardot.com
Pardot, Inc. 2012-10-11 96M USD Add-on Acquisition
Atlanta, Georgia · www.pardot.com
CoTweet, Inc. 2010-03-02 - Add-on Acquisition
San Francisco, California
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 1 (50%) 96M (100%) 1 (100%) -
Internet Software and Services 1 (50%) - - -
Total 2 $96M 1 -

By Geo

State/Country Buy Value Sell Value
United States 2 96M 1 -
  Georgia 1 96M 1 -
  California 1 - - -
Total 2 $96M 1 -

Deal Values

buy # Total
< $100M 1 $96M
Largest Pardot, Inc.
$96M (2012-10-11)

M&A Connections

Divested to
1 (100%)

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