ExactTarget Acquisitions and Exits, 3 Deals Between 2010 and 2013
internet software and services Company

ExactTarget has acquired 2 companies of its own. It has also divested 1 asset.

ExactTarget’s largest acquisition to date was in 2012, when it acquired Pardot for $96M. ExactTarget has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (50%) and software (50%).

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ExactTarget, Inc.

20 North Meridian Street,
Indianapolis, Indiana 46204
United States,
(317)423-3928
www.exacttarget.com

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

M&A Summary

Buy vs Sell

Year ≤ '14 '15 '16 '17 '18 '19 T
Buy (0.0/yr) # 2 - - - - - 2
vol $96M $96M
Sell (0.0/yr) # 1 - - - - - 1
  3

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Deal Values

Buy # TOTAL
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
TOTAL Sign-up to View
Largest Pardot, Inc.
$96M (2012-10-11)
Sell # Total
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
Total Sign-up to View

Internet Software And Services M&A - Last 3 Years

ExactTarget was acquired by Salesforce.com on June 4, 2013.

When analyzing the internet software and services sector as a whole, according to Mergr, in the last 3 years, there are 1053 internet software and services companies that have made at least 1 acquisition, 42 have acquired at least 5 companies, and 8 have acquired more than 10 companies.

The most prolific strategic internet software and services acquirer over the past 3 years is Alphabet, with 17 acquisitions. The most prolific private equity acquirer in the internet software and services sector over the past 3 years is Vista Equity Partners with 11 platform acquisitions.


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