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Taboola Mergers & Acquisitions

Taboola M&A Summary

Taboola has acquired 6 companies, including 2 in the last 5 years. A total of 1 acquisition came from private equity firms.

Taboola’s largest acquisition to date was in 2021, when it acquired Connexity for $800M. Taboola has acquired in 3 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (34%) and digital media (17%).

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 5
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 2

Taboola

Taboola, Inc.

16 Madison Square West, 7th floor,
New York, New York 10010
United States,
(212) 206-7633
www.taboola.com

All (6) Buy (6) Sell (-)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2022-05-26 Yusp · Information Technology
Budapest, Romania · www.yusp.com

Yusp is a personalization technology company founded in data science. The company is used by clients in retail, e-commerce, and digital media to provide personalized offers to customers to drive sales, increase average order sizes, build customer loyalty and create more positive user experiences. Its technology is built on proprietary algorithms that focus on deep learning for personalization coupling contextual data and brands’ first-party data to make recommendations for shoppers. Yusp was formed in 2007 and is based in Budapest, Romania.

- Add-on Acquisition

Taboola

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