Taboola - M&A Summary and Business Overview

Internet Software And ServicesCompany

Taboola M&A Summary

Taboola has acquired 6 companies, including 3 in the last 5 years. A total of 1 acquisition came from private equity firms.

Taboola’s largest acquisition to date was in 2021, when it acquired Connexity for $800M. Taboola has acquired in 3 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (34%) and digital media (17%).

Taboola Business Overview

Where is Taboola headquartered?

Taboola is headquartered in New York, New York.

What is Taboola’s revenue?

Taboola disclosed revenue of 1,440M USD for 2023 and 1,401M USD for 2022.

How many employees does Taboola have?

Taboola has 1,900 employees.

What sector is Taboola in?

Taboola is an internet software and services company.

When was Taboola founded?

Taboola was founded in 2007.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 5
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 2

Taboola

Taboola, Inc.

16 Madison Square West, 7th floor,
New York, New York 10010
United States,
(212) 206-7633
www.taboola.com

Taboola is a content discovery platform. Taboola serves over 150 billion content recommendations to over 400 million unique visitors every month on the Web’s most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Taboola was founded in 2007 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 4 - 1 1 - - 6
vol $800M $800M
Sell (0.0/yr) # - - - - - - 0
  6

Most Recent M&A

Company Date Value Type
Gravity Research & Development Zrt 2022-05-26 - Add-on Acquisition
Budapest, Romania · www.yusp.com
Connexity, Inc. 2021-07-23 800M USD Add-on Acquisition
Santa Monica, California · www.connexity.com
Celltick - Start Division 2019-03-04 - Divestiture
, United States
Commerce Sciences Ltd. 2017-01-05 - Add-on Acquisition
Tel Aviv, Israel · www.commercesciences.com
ConvertMedia 2016-07-26 - Add-on Acquisition
New York, New York · www.convertmedia.com
Perfect Market, Inc. 2014-08-04 - Add-on Acquisition
Pasadena, California · www.perfectmarket.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 2 (33%) - - -
Digital Media 1 (17%) - - -
Information Technology 1 (17%) - - -
Marketing 1 (17%) 800M (100%) - -
Software 1 (17%) - - -
Total 6 $800M - -

By Geo

State/Country Buy Value Sell Value
United States 4 800M - -
  California 2 800M - -
  New York 1 - - -
Israel 1 - - -
Romania 1 - - -
Domestic 4 (67%) 800M (100%) - -
Cross-border 2 (33%) - - -
Total 6 $800M - -

Deal Values

buy # Total
$100M to $1B 1 $800M
TOTAL $800M
Largest Connexity, Inc.
$800M (2021-07-23)

M&A Connections

Deals
Acquired from
Investor(s)
17%
1 (17%)
Strategic(s)
17%
1 (17%)

Company Summary

SECTOR

Internet Software and Services

Revenue

1,440   3% 2023
1,401   2% 2022
1,378   16% 2021
1,189   2020
(millions of USD) Show More Show Less

Employees

1,900

Established

2007

Public

NASDAQ: TBLA

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