Marin Software - M&A Summary and Business Overview

Internet Software And ServicesCompany

Marin Software M&A Summary

Marin Software has acquired 2 companies. It has also divested 1 asset.

Marin Software’s largest acquisition to date was in 2014, when it acquired Perfect Audience for $23M. It’s largest disclosed sale occurred in 2019, when it sold Perfect Audience to SharpSpring for $5M. Marin Software has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include marketing (50%) and media (50%).

Marin Software Business Overview

Where is Marin Software headquartered?

Marin Software is headquartered in San Francisco, California.

What sector is Marin Software in?

Marin Software is an internet software and services company.

When was Marin Software founded?

Marin Software was founded in 2006.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity2
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Marin Software, Inc.

123 Mission Street 25th Floor,
San Francisco, California 94105
United States,
(415) 399-2580
www.marinsoftware.com

Online Advertising Management Platform.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
vol $44M $44M
Sell (0.0/yr) # 1 - - - - - 1
vol $5M $5M
  3

Most Recent M&A

Company Date Value Type
Perfect Audience 2019-11-21 5M USD Divestiture
San Francisco, California · www.perfectaudience.com
Social Moov SAS 2015-02-05 21M USD Add-on Acquisition
Paris, France · www.socialmoov.com
Perfect Audience 2014-06-02 23M USD Add-on Acquisition
San Francisco, California · www.perfectaudience.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 1 (50%) 23M (52%) 1 (100%) 5M (100%)
Media 1 (50%) 21M (48%) - -
Total 2 $44M 1 $5M

By Geo

State/Country Buy Value Sell Value
United States 1 23M 1 5M
  California 1 23M 1 5M
France 1 21M - -
Domestic 1 (50%) 23M (52%) 1 (100%) 5M (100%)
Cross-border 1 (50%) 21M (48%) - -
Total 2 $44M 1 $5M

Deal Values

buy # Total
< $100M 2 $44M
TOTAL $44M
Largest Perfect Audience
$23M (2014-06-02)
sell # Total
< $100M 1 $5M
TOTAL $5M
Largest Perfect Audience
$5M (2019-11-21)

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Internet Software and Services

Established

2006

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