Diageo Mergers & Acquisitions

Diageo M&A Summary

Diageo has acquired 20 companies, including 7 in the last 5 years. A total of 2 acquisitions came from private equity firms. It has also divested 4 assets.

Diageo’s largest acquisition to date was in 2011, when it acquired Mey Icki Sanayi ve Ticaret A.S. for $2.1B. It’s largest disclosed sale occurred in 2000, when it sold The Pillsbury Company to General Mills for $10.5B. Diageo has acquired in 5 different US states, and 10 countries. The Company’s most targeted sectors include beverages (90%) and internet software and services (6%).

M&A Summary

  • M&A Total Activity23
    • M&A Buy Activity19
    • M&A Sell Activity4
  • Total Sectors Invested 3
  • Total Countries Invested 10
  • M&A Buy/Sell Connections 8

Diageo

Diageo plc

16 Great Marlborough Street Park Royal,
London, W1F 7HS
United Kingdom,
+44 20 7947 9100
www.diageo.com

All (23) Buy (19) Sell (4)
Date Target Value
$mlns
Transaction Type Acquirer Seller SRC
Link
2022-06-30 Vivanda · Business Services
Baltimore, Maryland · www.vivanda.com

Vivanda is a provider of sensory-based food and beverage taste digitization and personalisation solutions. Based on 30 years of culinary research and food sensory science, the company has created a classification to standardize and qualify the anatomy of a given food item as it relates to an individual’s “Taste”. Using proprietary algorithms, it matches the taste and texture preferences of an individual with any recipe, beverage, or food product and delivers recommendations through a platform powered by artificial intelligence. Vivanda was formed in 2014 and is absed in Baltimore, Maryland.

- Add-on Acquisition

Diageo

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