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M&A Deal Summary

Diageo Acquires Vivanda

On June 30, 2022, Diageo acquired business services company Vivanda

Acquisition Highlights
  • This is Diageo’s 1st transaction in the Business Services sector.
  • This is Diageo’s 9th transaction in the United States.
  • This is Diageo’s 1st transaction in Maryland.

M&A Deal Summary
Date 2022-06-30
Target Vivanda
Sector Business Services
Buyer(s) Diageo
Deal Type Add-on Acquisition

Target

Vivanda

Baltimore, Maryland, United States
Vivanda is a provider of sensory-based food and beverage taste digitization and personalisation solutions. Based on 30 years of culinary research and food sensory science, the company has created a classification to standardize and qualify the anatomy of a given food item as it relates to an individual’s “Taste”. Using proprietary algorithms, it matches the taste and texture preferences of an individual with any recipe, beverage, or food product and delivers recommendations through a platform powered by artificial intelligence. Vivanda was formed in 2014 and is absed in Baltimore, Maryland.

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Buyer(S) 1

Buyer

Diageo

London, United Kingdom
Category Company
Founded 1886
Sector Beverages
Employees30,092
Revenue 20.3B GBP (2024)
DESCRIPTION

Diageo is a global producer of beverages. The Company offers a collection of beverage alcohol brands across spirits, beer and wine. Diageo was founded in 1886 and is based in London, England.

DEAL STATS #
Overall 19 of 19
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 15 of 15
State: Maryland M&A 1 of 1
Country: United States M&A 9 of 9
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Picon

France

Picon is a traditional, market-leading French bittersweet aperitif with a unique orange flavour. Made from a base of herbs and fresh oranges which are dried, it is currently available in two versions: Amer Picon Club, an orange-based liqueur with a bittersweet flavour to be mixed with wine and cocktails, and Amer Picon Bière, to be mixed with beer. Picon was formed in 1837 and is based in France.

Sell €119M
Mergr

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