Connexity - M&A Summary, Ownership, and Business Overview

MarketingCompany

Connexity M&A Summary

Connexity has acquired 5 companies of its own, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

Connexity has acquired in 1 US state, and 3 countries. The Company’s most targeted sectors include internet software and services (80%) and retail (20%).

Connexity Ownership

Who owns Connexity?

Connexity is owned by Taboola. It was acquired on July 23, 2021.

Was Connexity formerly PE-backed?

Yes. Connexity was formerly owned by 1 private investor.

Connexity Business Overview

Where is Connexity headquartered?

Connexity is headquartered in Santa Monica, California.

What sector is Connexity in?

Connexity is a marketing company.

When was Connexity founded?

Connexity was founded in 1996.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 3
  • M&A Advisors 1

Connexity

Connexity, Inc.

2120 Colorado Ave, Suite 400,
Santa Monica, California 90404
United States,
(310) 571-1235
www.connexity.com

Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 4 1 - - - - 5
Sell (0.0/yr) # 1 - - - - - 1
  6

Most Recent M&A

Company Date Value Type
Skimlinks Ltd. 2020-05-28 - Add-on Acquisition
London, United Kingdom · www.skimlinks.com
Bizrate Insights 2016-09-06 - Divestiture
Los Angeles, California · www.bizrateinsights.com
Hitwise Pty. Ltd. 2015-12-14 - Add-on Acquisition
Melbourne, Australia
PriceGrabber.com, Inc. 2015-06-16 - Add-on Acquisition
Los Angeles, California · www.pricegrabber.com
Become, Inc. 2014-12-08 - Add-on Acquisition
Sunnyvale, California · www.become.com
Retrevo, Inc. 2012-11-19 - Add-on Acquisition
Sunnyvale, California · www.retrevo.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 4 (80%) - - -
Retail 1 (20%) - - -
Media - - 1 (100%) -
Total 5 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 3 - 1 -
  California 3 - 1 -
Australia 1 - - -
United Kingdom 1 - - -
Domestic 3 (60%) - 1 (100%) -
Cross-border 2 (40%) - - -
Total 5 - 1 -

Top M&A Advisors

Financial Deals
The Jordan, Edmiston Group, Inc. (JEGI)
1

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
20%
1 (20%)
Divested to
Strategic(s)
100%
1 (100%)

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