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Better Collective Mergers & Acquisitions

Better Collective M&A Summary

Better Collective has acquired 9 companies, including 4 in the last 5 years. A total of 1 acquisition came from private equity firms.

Better Collective’s largest acquisition to date was in 2021, when it acquired Action Network for $240M. Better Collective has acquired in 2 different US states, and 7 countries. The Company’s most targeted sectors include digital media (34%) and marketing (23%).

M&A Summary

  • M&A Total Activity9
    • M&A Buy Activity9
  • Total Sectors Invested 6
  • Total Countries Invested 7
  • M&A Buy/Sell Connections 1

Better Collective

Better Collective A/S

Sankt AnnAe Plads 28 ,
Copenhagen, 1250
Denmark,
+45 2991 9965
www.bettercollective.com

All (9) Buy (9) Sell (-)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2023-11-06 Playmaker · Media
Toronto, Ontario · www.playmaker.fans

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.

Advisors: Canaccord Genuity , Goodmans , Oakvale Capital 		198 Add-on Acquisition

Better Collective
Advisors: Bech-Bruun , Moelis & Co. , Stikeman Elliott

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