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  6. Better Collective Acquires Playmaker

M&A Deal Summary

Better Collective Acquires Playmaker

On November 6, 2023, Better Collective acquired media company Playmaker for 176M EUR

Acquisition Highlights
  • This is Better Collective’s 1st transaction in the Media sector.
  • This is Better Collective’s 2nd largest (disclosed) transaction.
  • This is Better Collective’s 1st transaction in Canada.
  • This is Better Collective’s 1st transaction in Ontario.

M&A Deal Summary
Date 2023-11-06
Target Playmaker
Sector Media
Buyer(s) Better Collective
Deal Type Add-on Acquisition
Deal Value 176M EUR
Advisor(s) Canaccord Genuity
Oakvale Capital (Financial)
Goodmans (Legal)

Target

Playmaker

Toronto, Ontario, Canada
Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker was founded in 2021 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Better Collective

Copenhagen, Denmark
Category Company
Founded 2002
Sector Digital Media
Employees1,628
Revenue 371M EUR (2024)
DESCRIPTION

Better Collective is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective was founded in 2002 and is based in Copenhagen, Denmark.

DEAL STATS #
Overall 9 of 9
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 8 of 8
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2023 M&A 2 of 2
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-03 Playmaker HQ

Deerfield Beach, Florida, United States

Playmaker HQ is a sports and entertainment media platform that specializes in providing original entertainment and sports content with exclusive athlete collaborations and creator talent mainly targeting the US market. Playmaker HQ is based in Deerfield Beach, Florida.

Buy $54M
Mergr

Solution for

Product

Company

Legal