American Greetings Mergers & Acquisitions

American Greetings M&A Summary

American Greetings has acquired 2 companies of its own. It has also divested 2 assets.

American Greetings’ largest acquisition to date was in 2007, when it acquired Photoworks for $27M. It’s largest disclosed sale occurred in 2015, when it sold American Greetings Corp - Strawberry Shortcake Brand And Related Assets to Iconix Brand Group for $105M. American Greetings has acquired in 2 different US states. The Company’s most targeted sectors include publishing (100%).

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity2
    • M&A Sell Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

American Greetings

American Greetings Corp.

One American Boulevard,
Cleveland, Ohio 44145
United States,
(800) 711-4474
www.americangreetings.com

All (4) Buy (2) Sell (2)
Date Target Value
$mlns
Transaction Type Acquirer Seller SRC
Link
2015-03-04 American Greetings Corp - Strawberry Shortcake Brand And Related Assets · Business Services
, United States

Strawberry Shortcake is a global brand with an impressive and diversified network of over 350 licensees.Strawberry Shortcake has a strong international business with two largest international markets are Brazil and France, where the brand is highly recognized as a local based brand, marketed as Moranguinho in Brazil and Charlotte aux Fraises in France.

105 Divestiture

Iconix Brand Group

American Greetings

-

Try Mergr Free — See This and 220,453+
Other Company and Investor Profiles Today

Try free. Full access. Cancel anytime.

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More

What's Mergr?

Mergr is a user-friendly database designed to simplify the complex world of private equity and M&A for busy professionals.

We created Mergr to eliminate the challenge of tracking company acquisitions, sales, and ownership, providing clear insights into investment firms and their activities. For example, explore an investment firm’s investment criteria, deal history, portfolio, and connections - organized to help you uncover opportunities and make informed decisions.

With Mergr, gain access to a comprehensive, interconnected web of transactions, investors, companies, and advisors - all in one place.

Mergr, the Easiest-to-Use PE and M&A DB


Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.8K Private Equity Firms
  • 214K M&A Transactions
  • 216K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.8K M&A Advisors
    (Investment Banks and Law Firms)
  • 82K M&A Contacts
    (PE and M&A Advisors)

What next?

Try Free

Full access to Mergr's investor, acquirer, and transaction data starts here.