American Greetings - M&A Summary, Ownership, and Business Overview

Consumer ProductsCompany

American Greetings M&A Summary

American Greetings has acquired 2 companies of its own. It has also divested 2 assets.

American Greetings’ largest acquisition to date was in 2007, when it acquired Photoworks for $27M. It’s largest disclosed sale occurred in 2015, when it sold American Greetings Corp - Strawberry Shortcake Brand And Related Assets to Iconix Brand Group for $105M. American Greetings has acquired in 2 different US states. The Company’s most targeted sectors include publishing (100%).

American Greetings Ownership

Who owns American Greetings?

American Greetings is owned by CD&R. It was acquired on February 13, 2018.

Is American Greetings PE-backed?

Yes. American Greetings is owned by private equity investor CD&R.

American Greetings Business Overview

Where is American Greetings headquartered?

American Greetings is headquartered in Cleveland, Ohio.

How many employees does American Greetings have?

American Greetings has 7,000 employees.

What sector is American Greetings in?

American Greetings is a consumer products company.

When was American Greetings founded?

American Greetings was founded in 1906.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity2
    • M&A Sell Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

American Greetings

American Greetings Corp.

One American Boulevard,
Cleveland, Ohio 44145
United States,
(216) 252-7300
www.americangreetings.com

American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. American Greetings was founded in 1906 and is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
vol $27M $27M
Sell (0.0/yr) # 2 - - - - - 2
vol $105M $105M
  4

Most Recent M&A

Company Date Value Type
American Greetings Corp - Strawberry Shortcake Brand And Related Assets 2015-03-04 105M USD Divestiture
, United States
Photoworks, Inc. 2011-04-27 - Divestiture
Cleveland, Ohio
Papyrus-Recycled Greetings, Inc. 2010-02-01 - Add-on Acquisition
Chicago, Illinois · www.recycledpapergreetings.com
Photoworks, Inc. 2007-11-09 27M USD Add-on Acquisition
Cleveland, Ohio
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Publishing 2 (100%) 27M (100%) 1 (50%) -
Business Services - - 1 (50%) 105M (100%)
Total 2 $27M 2 $105M

By Geo

State/Country Buy Value Sell Value
United States 2 27M 2 105M
  Ohio 1 27M 1 -
  Illinois 1 - - -
Total 2 $27M 2 $105M

Deal Values

buy # Total
< $100M 1 $27M
TOTAL $27M
Largest Photoworks, Inc.
$27M (2007-11-09)
sell # Total
$100M to $1B 1 $105M
TOTAL $105M
Largest American Greetings Corp - Strawberry Shortcake Brand And Related Assets
$105M (2015-03-04)

M&A Connections

Deals
Divested to
Strategic(s)
100%
2 (100%)

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