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Adobe Mergers & Acquisitions

Adobe M&A Summary

Adobe has acquired 62 companies, including 6 in the last 5 years. A total of 15 acquisitions came from private equity firms.

Adobe’s largest acquisition to date was in 2018, when it acquired Marketo for $4.8B. Adobe has acquired in 9 different US states, and 8 countries. The Company’s most targeted sectors include software (59%) and internet software and services (36%).

M&A Summary

  • M&A Total Activity53
    • M&A Buy Activity53
  • Total Sectors Invested 3
  • Total Countries Invested 8
  • M&A Buy/Sell Connections 18

Adobe

Adobe, Inc.

345 Park Avenue,
San Jose, California 95110
United States,
(408) 536-6000
www.adobe.com

All (53) Buy (53) Sell (-)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2025-11-19 Semrush · Internet Software and Services
Boston, Massachusetts · www.semrush.com

Semrush is a SaaS platform for online visibility management and digital marketing intelligence. It offers tools for SEO, PPC, content, competitive research, and brand monitoring giving marketers data-driven insights to improve web performance and strategy. Semrush was founded in 2008 and is based in Boston, Massachusetts.

Revenue (mlns) 377 USD
Advisors: Centerview Partners , Davis Polk & Wardwell 		1,900
5.0x REVENUE 		Add-on Acquisition

Adobe
Advisor: Wachtell, Lipton, Rosen & Katz

-

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