M&A Deal Summary

Adobe Acquires Semrush

On November 19, 2025, Adobe acquired internet software and services company Semrush for 1.9B USD

Acquisition Highlights
  • This is Adobe’s 19th transaction in the Internet Software and Services sector.
  • This is Adobe’s 3rd largest (disclosed) transaction.
  • This is Adobe’s 41st transaction in the United States.
  • This is Adobe’s 4th transaction in Massachusetts.

M&A Deal Summary

Date 2025-11-19
Target Semrush
Sector Internet Software and Services
Buyer(s) Adobe
Deal Type Add-on Acquisition
Deal Value 1.9B USD
Advisor(s) Centerview Partners (Financial)
Davis Polk & Wardwell (Legal)

Target

Semrush

Boston, Massachusetts, United States
Semrush is a SaaS platform for online visibility management and digital marketing intelligence. It offers tools for SEO, PPC, content, competitive research, and brand monitoring giving marketers data-driven insights to improve web performance and strategy. Semrush was founded in 2008 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States

Category Company
Founded 1982
Sector Software
Employees30,709
Revenue 21.5B USD (2024)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with content and experiences across multiple operating systems, devices, and media. Adobe was incorporated in 1982 and is based in San Jose, California.


DEAL STATS #
Overall 53 of 53
Sector: Internet Software and Services M&A 19 of 19
Type: Add-on Acquisition M&A Deals 50 of 50
State: Massachusetts M&A 4 of 4
Country: United States M&A 41 of 41
Year: 2025 M&A 1 of 1
Size (of disclosed) 3 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 ContentCal

London , United Kingdom

ContentCal is a content marketing planning tool that puts everything in one place. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Through a simple drag-and-drop experience, ContentCal makes it easy for anyone to schedule, publish, and manage their social marketing - across social channels, blogs, and advertising platforms. ContentCal was founded in 2016 and is based in London, United Kingdom.

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