M&A Deal Summary

CIP Capital Acquires GlynnDevins

On December 3, 2018, private equity firm CIP Capital acquired marketing company GlynnDevins from Falfurrias Capital Partners

Acquisition Highlights
  • This is CIP Capital’s 3rd transaction in the Marketing sector.
  • This is CIP Capital’s 14th transaction in the United States.
  • This is CIP Capital’s 1st transaction in Missouri.

M&A Deal Summary
Date 2018-12-03
Target GlynnDevins
Sector Marketing
Buyer(s) CIP Capital
Sellers(s) Falfurrias Capital Partners
Deal Type Secondary Buyout
Advisor(s) Petsky Prunier LLC (Financial)

Target

GlynnDevins

Kansas City, Missouri, United States
website
GlynnDevins, Inc. is a provider of tech-enabled and data-driven marketing solutions to senior living communities. GlynnDevins helps senior living communities achieve occupancy and other key targets through its broad solution offering that includes market research, brand and communications management, lead generation and conversion strategies, marketing content development and distribution, sales enablement and training, and community engagement tools. GlynnDevins, Inc. was founded in 1986 and is based in Kansas City, Missouri.

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Buyer(S) 1

Buyer

CIP Capital

New York, New York, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2010
Size Middle-Market
Type Sector Focused
DESCRIPTION

CIP Capital is a private equity firm focused on control investments in middle-market, North American business information and outsourced service companies. Specific areas of interest include B2B information management, business process outsourcing, marketing services and knowledge services. CIP looks to invest $25 to $125 million in transactions valued up to $200 million. Funds are typically used to fund buyouts or growth initiatives. CIP Capital was formed in 2010 and is based in New York City.

DEAL STATS #
Overall 14 of 18
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 5 of 5
State (Missouri) 1 of 1
Country (United States) 14 of 18
Year (2018) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-16 Adstra

Princeton, New Jersey, United States

Adstra is a provider of a comprehensive suite of data and identity solutions for a wide array of use cases to a diverse base of blue-chip clients. Adstra’s solutions give safe, compliant, portable and cost-efficient access to any form of marketing data, combined with any form of identity and any form of applied analytics to enable consistent messaging to individuals across multi-channel marketing campaigns. Adstra was founded in 1978 and is headquartered in Princeton, New Jersey with offices across the United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-24 People2.0

King of Prussia, Pennsylvania, United States

People2.0 is a tech-enabled workforce deployment platform that provides employer of record/agent of record services and associated back-office support to staffing & recruiting firms, managed service providers, online recruitment platforms, recruitment process outsourcing, compliance service companies, and other talent acquisition service providers. People2.0 was founded in 2001 and is based in King of Prussia, Pennsylvania.

Buy -

Seller(S) 1

SELLER

Falfurrias Capital Partners

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2006
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Falfurrias Capital Partners is a private equity firm that invests in lower and middle-market companies located in the Eastern US. Falfurrias focuses on companies with experienced management teams, differentiated product features, diverse customers, revenues in excess of $10 million, and EBITDA of $5 million to $40 million. The Firm looks to invest at least $25 million per transaction. Specific areas of interest include financial services, consumer products, health care, building products, manufacturing, business services, education, training, infrastructure, and information services. The Firm will consider a variety of transaction types, including buyouts, growth capital financings, recapitalization, and corporate divestitures. Falfurrias Capital Partners was formed in 2006 and based in Charlotte, North Carolina.

DEAL STATS #
Overall 8 of 15
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 3 of 7
State (Missouri) 1 of 1
Country (United States) 8 of 15
Year (2018) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-25 Best Impressions Caterers

Charlotte, North Carolina, United States

Best Impressions Caterers is a premier catering and event management company specializes in providing culinary services for corporate events, social events, and weddings. With the addition of Duvall Catering & Events out of Charleston, S.C, Falfurrias, and Best Impressions have launched a platform to partner with top caterers across the Southeast.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-20 RegEd

Morrisville, North Carolina, United States

RegEd, Inc. is a provider of compliance management, compliance education and licensing and registration solutions and services to broker-dealers, insurance carriers, and insurance distributors. RegEd, Inc. was founded in 1994 and is based in Morrisville, North Carolina.

Sell -
Mergr

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