Zeta - M&A Summary, Ownership, and Business Overview

MarketingCompany

Zeta M&A Summary

Zeta has acquired 6 companies of its own, including 1 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Zeta has acquired in 4 different US states. The Company’s most targeted sectors include internet software and services (60%) and digital media (20%).

Zeta Ownership

Who owns Zeta?

Zeta is owned by Staley Capital. It was acquired on January 22, 2014.

Is Zeta PE-backed?

Yes. Zeta is owned by private equity investor Staley Capital.

Zeta Business Overview

Where is Zeta headquartered?

Zeta is headquartered in New York, New York.

What sector is Zeta in?

Zeta is a marketing company.

When was Zeta founded?

Zeta was founded in 2001.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 3
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 5

Zeta

Zeta Interactive Corp.

3 Park Avenue, 33rd Floor,
New York, New York 10016
United States,
(212) 660-2500
www.zetaglobal.com

Zeta is a full-service digital marketing agency offering a wide range of services including email and search marketing, website development, and creative, and business intelligence services. Zeta was founded in 2001 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
Sizmek, Inc. - Data & Programmatic Platform 2019-05-01 - Divestiture
Austin, Texas
Disqus, Inc. 2017-12-05 - Add-on Acquisition
San Francisco, California · www.disqus.com
Boomtrain, Inc. 2017-07-18 - Add-on Acquisition
San Francisco, California · www.boomtrain.com
Acxiom Impact 2016-08-04 - Divestiture
, Arizona · www.acxiomimpact.com
ClickSquared, Inc. 2014-01-22 - Add-on Acquisition
Boston, Massachusetts · www.clicksquared.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 3 (60%) - - -
Digital Media 1 (20%) - - -
Marketing 1 (20%) - - -
Total 5 - - -

By Geo

State/Country Buy Value Sell Value
United States 5 - - -
  California 2 - - -
  Texas 1 - - -
  Massachusetts 1 - - -
  Arizona 1 - - -
Total 5 - - -

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
40%
2 (40%)

Company Summary

SECTOR

Marketing

Established

2001

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