Growth Capital • Food

VMG Partners Invests In Perfect Snacks

On July 17, 2015, private equity firm VMG Partners invested in food company Perfect Snacks

Investment Context
  • This is VMG Partners’ 11th transaction in the Food sector.
  • This is VMG Partners’ 15th transaction in the United States.
  • This is VMG Partners’ 8th transaction in California.
Investment Fate
  • Perfect Snacks was sold to a publicly-traded strategic buyer in 2019.

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Investment Summary

Date July 17, 2015
Target Perfect Snacks
Sector Food
Investor(s) VMG Partners
Deal Type Growth Capital

Target Company

Perfect Snacks

Sorrento Valley, California, United States
Perfect Snacks is a collection of fresh-from-the-fridge protein snacks for the entire family. Inspired by their dad’s recipe, the Keith family founded Perfect Snacks in 2005 and pioneered the Fresh Snacking category with Perfect Bar, The Original Refrigerated Protein Bar. Today, Perfect Snacks continues to lead fresh-snacking innovation with Perfect Bar line extensions and the brand’s newest platforms, Perfect Kids and Perfect Bites.
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Investor Overview 1

Investor

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


Deal Context for Investor #
Overall 15 of 24
Sector: Food 11 of 14
Type: Growth Capital 3 of 8
State: California 8 of 11
Country: United States 15 of 23
Year: 2015 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-09 Vega US

Burnaby, British Columbia, Canada

Vega US is a provider of plant-based protein powders across several categories, including Daily Nutrition, Sports Nutrition, and Functional Wellness. Vega US was founded in 2001 and is based in Burnaby, British Columbia.

Sell $550M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-05 Sonoma Brands

Sonoma, California, United States

Sonoma Brands began as an incubator with plans to invest a minimum of $500,000 per investment in several small to mid-sized brands, building out management teams for collaborative action with the goal of driving growth, brand awareness, and the creation of strategic value for stakeholders. Sonoma Brands is based in Sonoma, California.

Buy -