Growth Capital • Consumer Products

VMG Partners Invests In Ancient Nutrition

On March 8, 2018, private equity firm VMG Partners invested in consumer products company Ancient Nutrition

Investment Context

This is VMG Partners’ 6th transaction in the Consumer Products sector.
This is VMG Partners’ 20th transaction in the United States.
This is VMG Partners’ 1st transaction in Florida.

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Investment Summary
Date	March 8, 2018
Target	Ancient Nutrition
Sector	Consumer Products
Investor(s)	VMG Partners
Deal Type	Growth Capital

Target Company

Ancient Nutrition

Franklin, Florida, United States

Ancient Nutrition is a natural dietary supplement company focused on bringing ancient nutrition (ingredients and principles) to the modern world. Ancient Nutrition empowers people with the internet's most comprehensive and reliable health and nutrition information. Ancient Nutrition was founded in 2016 and is based in Franklin, Tennessee.

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Investor Overview 1

Investor

VMG Partners

San Francisco, California, United States

Investor Investor

Category	Private Equity Firm
Founded	2005
PE ASSETS	2.6B USD
Size	Large
Type	Sector Focused

DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

Deal Context for Investor	#
Overall	20 of 24
Sector: Consumer Products	6 of 7
Type: Growth Capital	6 of 8
State: Florida	1 of 1
Country: United States	20 of 23
Year: 2018	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-01-16	Kernel Season s Elk Grove Village, Illinois, United States Kernel’s product portfolio includes more than a dozen popcorn flavors, ranging from simple butter and white cheddar to garlic parmesan and cheesy caramel corn, as well as popcorn oils and drizzles. The Company’s products are sold in more than 22,000 retailers, including mass merchants, grocery and specialty stores, throughout North America and internationally. The products also can be found in movie theaters in more than 30 countries worldwide, accounting for over 32,000 screens. Kernel Season's was formed in 1999 and is based in Elk Grove Village, Illinois.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2018-01-16

Kernel Season s

Elk Grove Village, Illinois, United States

Kernel’s product portfolio includes more than a dozen popcorn flavors, ranging from simple butter and white cheddar to garlic parmesan and cheesy caramel corn, as well as popcorn oils and drizzles. The Company’s products are sold in more than 22,000 retailers, including mass merchants, grocery and specialty stores, throughout North America and internationally. The products also can be found in movie theaters in more than 30 countries worldwide, accounting for over 32,000 screens. Kernel Season's was formed in 1999 and is based in Elk Grove Village, Illinois.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-05-25	Bare Snacks San Francisco, California, United States Bare Foods Co. is a maker of baked fruit and vegetable snacks, including bare® Apple Chips, Banana Chips, Coconut Chips, and new Beet Chips, Carrot Chips, and Sweet Potato Chips.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2018-05-25

Bare Snacks

San Francisco, California, United States

Bare Foods Co. is a maker of baked fruit and vegetable snacks, including bare® Apple Chips, Banana Chips, Coconut Chips, and new Beet Chips, Carrot Chips, and Sweet Potato Chips.

Sell

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