Add-on Acquisition • Distribution

Vitality Acquires Makrobios

On October 31, 2017, Vitality acquired distribution company Makrobios

Acquisition Context

This is Vitality’s 1st transaction in the Distribution sector.
This is Vitality’s 1st transaction in Finland.

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M&A Deal Summary
Date	October 31, 2017
Target	Makrobios
Sector	Distribution
Buyer(s)	Vitality
Deal Type	Add-on Acquisition

Target Company

Makrobios

Espoo, Finland

Makrobios is an importer and distributor of organic products that promote the use and sales of organic food products in Finland. The company's mission has remained unchanged throughout its history. It is simply to support and promote the wellbeing of both nature and people. The Makrobios portfolio includes approximately 1,000 products from about 100 brands. It's offering also includes an increasing number of natural functional foods and other products. Makrobios was formed in 1984 and is based in Espoo, Finland.

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Buyer Overview 1

Buyer

Vitality

Jakobstad, Finland

Category	Company
Founded	1960
Sector	Consumer Products
Revenue	14M EUR (2020)

DESCRIPTION

Vitality and Oy comprise Bertil’s Health Oy, which develops and manufactures health products, and well-being wholesaler Makrobios Oy. Bertil’s Health’s portfolio includes not only its flagship Bertil’s range but also many well-known brands such as Omega-7 buckthorn-oil products, Carmolis, Kyolic, Membrasin, Karpalact, and Rikas. Makrobios range includes Makrobios Oy’s own supplement range “Makrobios Health” and their organic food products, while also well-known brands such as Ecover, Pukka, and Le Pain des Fleurs. Vitality was formed in 1960 and is based in Jakobstad, Finland.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Distribution	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Finland	1 of 1
Year: 2017	1 of 1

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