Vitality - M&A Summary, Ownership, and Business Overview

Consumer ProductsCompany

Vitality M&A Summary

Vitality has acquired 1 company of its own.

The Company’s most targeted sectors include distribution (100%).

Vitality Ownership

Who owns Vitality?

Vitality is owned by Midsona AB. It was acquired on August 20, 2021.

Was Vitality formerly PE-backed?

Yes. Vitality was formerly owned by 1 private investor.

Vitality Business Overview

Where is Vitality headquartered?

Vitality is headquartered in Jakobstad, Finland.

What sector is Vitality in?

Vitality is a consumer products company.

When was Vitality founded?

Vitality was founded in 1960.

M&A Summary

  • M&A Total Activity1
    • M&A Buy Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 1

Vitality

Vitality and Oy

Itanummenkatu 44,
Jakobstad, 68600
Finland,
+358 6781 7900
www.bertilshealth.fi

Vitality and Oy comprise Bertil’s Health Oy, which develops and manufactures health products, and well-being wholesaler Makrobios Oy. Bertil’s Health’s portfolio includes not only its flagship Bertil’s range but also many well-known brands such as Omega-7 buckthorn-oil products, Carmolis, Kyolic, Membrasin, Karpalact, and Rikas. Makrobios range includes Makrobios Oy’s own supplement range “Makrobios Health” and their organic food products, while also well-known brands such as Ecover, Pukka, and Le Pain des Fleurs. Vitality was formed in 1960 and is based in Jakobstad, Finland.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 1 - - - - - 1
Sell (0.0/yr) # - - - - - - 0
  1

Most Recent M&A

Company Date Value Type
Oy Makrobios Ab 2017-10-31 - Add-on Acquisition
Espoo, Finland · www.makrobios.fi
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Distribution 1 (100%) - - -
Total 1 - - -

By Geo

State/Country Buy Value Sell Value
Finland 1 - - -
Total 1 - - -

Company Summary

SECTOR

Consumer Products

Revenue

14   2020
(millions of EUR)

Established

1960

Former Name

Bertil’s Health Oy (Valioravinto Oy)

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