M&A Deal Summary

Vector Capital Acquires Cheetah Digital

On April 3, 2017, private equity firm Vector Capital acquired internet software and services company Cheetah Digital from Experian

Acquisition Highlights
  • This is Vector Capital’s 7th transaction in the Internet Software and Services sector.
  • This is Vector Capital’s 27th transaction in the United States.
  • This is Vector Capital’s 2nd transaction in Illinois.
Investment Fate
  • Cheetah Digital merged with another company in 2021.

M&A Deal Summary

Date 2017-04-03
Target Cheetah Digital
Sector Internet Software and Services
Buyer(s) Vector Capital
Sellers(s) Experian
Deal Type Divestiture

Target

Cheetah Digital

Chicago, Illinois, United States
Cheetah Digital is an enterprise cross-channel marketing software company. Cheetah Digital Marketing Suite combines superior data management capabilities and cross-channel execution with in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. Cheetah Digital was founded in 1998 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.


DEAL STATS #
Overall 32 of 52
Sector: Internet Software and Services M&A 7 of 14
Type: Divestiture M&A Deals 4 of 4
State: Illinois M&A 2 of 2
Country: United States M&A 27 of 43
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-31 Gerber Technology

Tolland, Connecticut, United States

Gerber Technology, Inc. is a provider of sophisticated hardware and software systems to automate and more effectively manage the product design and manufacturing process. Gerber Technology, Inc. was founded in 1968 and is based in Tolland, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-01 2020

Laval, Quebec, Canada

2020 is a provider of computer-aided design, business and manufacturing software tailored for the interior design and furniture industries. The company has developed an unmatched depth of knowledge of interior design and space planning to maintain an unbroken history of the market and thought leadership. Its customers include many of the world’s largest home improvement retailers and manufacturers, as well as tens of thousands of local, independent kitchen and bathroom dealers. 2020 was founded in 1987 and is based in Laval, Quebec.

Sell -

Seller(S) 1

SELLER

Experian

Dublin, Ireland

Category Company
Founded 1826
Sector Information Services
Employees23,300
Revenue 7.5B GBP (2025)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.


DEAL STATS #
Overall 10 of 10
Sector: Internet Software and Services M&A 5 of 5
Type: Divestiture M&A Deals 7 of 7
State: Illinois M&A 1 of 1
Country: United States M&A 7 of 7
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-06 LowerMyBills

Los Angeles, California, United States

LowerMyBills, Inc. is a premier, free online service for consumers to compare low rates on monthly bills and reduce the cost of living.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-15 Clear Score Technology

London, United Kingdom

Clear Score Technology is a provider of an UK consumer organization that matches individuals to personal financial products, offering free credit reports, scores and personal financial education, both online and through mobile devices. Clear Score Technology was founded in 2014 and is based in London, United Kingdom.

Buy £275M