TVSquared - M&A Summary, Ownership, and Business Overview

Digital MediaCompany

TVSquared M&A Summary

TVSquared has acquired 1 company of its own. A total of 1 acquisition came from private equity firms.

The Company’s most targeted sectors include digital media (100%).

TVSquared Ownership

Who owns TVSquared?

TVSquared is owned by Innovid. It was acquired on February 7, 2022.

Was TVSquared formerly PE-backed?

Yes. TVSquared was formerly owned by 1 private investor.

TVSquared Business Overview

Where is TVSquared headquartered?

TVSquared is headquartered in Edinburgh, United Kingdom.

What sector is TVSquared in?

TVSquared is a digital media company.

When was TVSquared founded?

TVSquared was founded in 2012.

M&A Summary

  • M&A Total Activity1
    • M&A Buy Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

TVSquared

TV Squared Ltd.

Fifth Floor, 1 Exchange Crescent, Conference Square,
Edinburgh, EH3 8UL
United Kingdom,
+44 (0) 131 290 2333
www.tvsquared.com

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when, and where” of TV, brands, agencies, and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25%, and increase sales and registrations by 30%. TVSquared was formed in 2012 and is headquartered in Edinburgh, Scotland.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 1 - - - - - 1
Sell (0.0/yr) # - - - - - - 0
  1

Most Recent M&A

Company Date Value Type
wywy GmbH 2017-11-14 - Add-on Acquisition
Munich, Germany · www.wywy.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 1 (100%) - - -
Total 1 - - -

By Geo

State/Country Buy Value Sell Value
Germany 1 - - -
Total 1 - - -

M&A Connections

Deals
Acquired from
Investor(s)
100%
1 (100%)

Company Summary

SECTOR

Digital Media

Established

2012

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Digital Media Companies , United Kingdom Companies

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