M&A Deal Summary

Zeta Global Acquires Sizmek - Data & Programmatic Platform

On May 1, 2019, Zeta Global acquired internet software and services company Sizmek - Data & Programmatic Platform from Sizmek

Acquisition Highlights
  • This is Zeta Global’s 3rd transaction in the Internet Software and Services sector.
  • This is Zeta Global’s 5th transaction in the United States.
  • This is Zeta Global’s 1st transaction in Texas.

M&A Deal Summary

Date 2019-05-01
Target Sizmek - Data & Programmatic Platform
Sector Internet Software and Services
Buyer(s) Zeta Global
Sellers(s) Sizmek
Deal Type Divestiture

Target

Sizmek - Data & Programmatic Platform

Austin, Texas, United States
Sizmek, Inc. - Data & Programmatic Platform is a DSP and DMP platform.

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Buyer(S) 1

Buyer

Zeta Global

New York, New York, United States

Category Company
Founded 2007
Sector Internet Software and Services
Employees2,191
Revenue 1.0B USD (2024)
DESCRIPTION

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.


DEAL STATS #
Overall 5 of 11
Sector: Internet Software and Services M&A 3 of 6
Type: Divestiture M&A Deals 2 of 6
State: Texas M&A 1 of 1
Country: United States M&A 5 of 11
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-05 Disqus

San Francisco, California, United States

Disqus powers an open and independent web of 4 million publishers including The Atlantic, Destructoid, Spoiler TV, TMZ, and other sites you know and love. Since 2007, Disqus has focused on helping independent publishers build audiences through its audience development platform by giving publishers tools to interact with readers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-18 IgnitionOne - Programmatic Business

New York, New York, United States

IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement. IgnitionOne’s Programmatic Business includes certain sales and client management teams in the United States and Brazil.

Buy -

Seller(S) 1

SELLER

Sizmek

Austin, Texas, United States

Category Company
Sector Information Technology
Revenue 173M USD (2015)
DESCRIPTION

Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek provides rich media, video and online targeted advertising across channels. Sizmek's open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform.


DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
State: Texas M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-18 Rocket Fuel

Redwood City, California, United States

Rocket Fuel, Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.

Buy $145M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Peer39

New York, New York, United States

Peer39 is a provider of AI-powered contextual targeting and fraud protection technology for digital advertising. Peer39 offers the largest and most scaled set of data available from any data provider in the market. Peer39 is based in New York City.

Sell -