Zeta Global - M&A Summary and Business Overview

Internet Software And ServicesCompany

Zeta Global M&A Summary

Zeta Global has acquired 12 companies, including 7 in the last 5 years. A total of 4 acquisitions came from private equity firms.

Zeta Global’s largest acquisition to date was in 2024, when it acquired LiveIntent for $250M. Zeta Global has acquired in 8 different US states. The Company’s most targeted sectors include internet software and services (50%) and information technology (20%).

Zeta Global Business Overview

Where is Zeta Global headquartered?

Zeta Global is headquartered in New York, New York.

What is Zeta Global’s revenue?

Zeta Global disclosed revenue of 729M USD for 2023 and 591M USD for 2022.

How many employees does Zeta Global have?

Zeta Global has 1,783 employees.

What sector is Zeta Global in?

Zeta Global is an internet software and services company.

When was Zeta Global founded?

Zeta Global was founded in 2007.

M&A Summary

  • M&A Total Activity10
    • M&A Buy Activity10
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 7
  • M&A Advisors 2

Zeta Global

Zeta Global Holdings Corp.

3 Park Avenue, 33rd Floor,
New York, New York 10016
United States,
(212) 967-5055
www.zetaglobal.com

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # 6 - 1 1 1 1 10
vol $250M $250M
Sell (0.0/yr) # - - - - - - 0
  10

Most Recent M&A

Company Date Value Type
LiveIntent, Inc. 2024-10-08 250M USD Add-on Acquisition
New York, New York · www.liveintent.com
WhatCounts, Inc. 2023-05-05 - Divestiture
Atlanta, Georgia · www.whatcounts.com
ArcaMax Publishing, Inc. 2022-03-21 - Add-on Acquisition
Newport News, Virginia · www.arcamax.com
Apptness - Technology Platform & Data 2021-10-04 - Divestiture
Boca Raton, Florida
IgnitionOne - Programmatic Business 2019-09-18 - Divestiture
New York, New York
Sizmek, Inc. - Data & Programmatic Platform 2019-05-01 - Divestiture
Austin, Texas
Disqus, Inc. 2017-12-05 - Add-on Acquisition
San Francisco, California · www.disqus.com
Boomtrain, Inc. 2017-07-18 - Add-on Acquisition
San Francisco, California · www.boomtrain.com
Acxiom Impact 2016-08-04 - Divestiture
, Arizona · www.acxiomimpact.com
ClickSquared, Inc. 2014-01-22 - Add-on Acquisition
Boston, Massachusetts · www.clicksquared.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 5 (50%) - - -
Information Technology 2 (20%) - - -
Marketing 2 (20%) 250M (100%) - -
Digital Media 1 (10%) - - -
Total 10 $250M - -

By Geo

State/Country Buy Value Sell Value
United States 10 250M - -
  New York 2 250M - -
  California 2 - - -
  Virginia 1 - - -
  Texas 1 - - -
  Massachusetts 1 - - -
  Georgia 1 - - -
  Florida 1 - - -
  Arizona 1 - - -
Total 10 $250M - -

Top M&A Advisors

Financial Deals
ROTH Capital Partners LLC
1
Legal Deals
Latham & Watkins
1

Deal Values

buy # Total
$100M to $1B 1 $250M
TOTAL $250M
Largest LiveIntent, Inc.
$250M (2024-10-08)

M&A Connections

Deals
Acquired from
Investor(s)
20%
2 (20%)
Strategic(s)
50%
5 (50%)

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