M&A Deal Summary |
|
|---|---|
| Date | 2025-09-30 |
| Target | Marigold - Enterprise Software Business |
| Sector | Internet Software and Services |
| Buyer(s) | Zeta Global |
| Sellers(s) | Marigold |
| Deal Type | Divestiture |
| Deal Value | 325M USD |
SEARCH BY
| Category | Company |
|---|---|
| Founded | 2007 |
| Sector | Internet Software and Services |
| Employees | 2,191 |
| Revenue | 1.0B USD (2024) |
Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 11 of 11 |
| Sector: Internet Software and Services M&A | 6 of 6 |
| Type: Divestiture M&A Deals | 6 of 6 |
| State: Tennessee M&A | 1 of 1 |
| Country: United States M&A | 11 of 11 |
| Year: 2025 M&A | 1 of 1 |
| Size (of disclosed) | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2024-10-08 |
LiveIntent
New York, New York, United States LiveIntent is a provider of email advertising and trading desk solutions. LiveIntent offers a buying platform for emails and displays. LiveIntent was founded in 2009 and is based in New York City. |
Buy | $250M |
| Category | Company |
|---|---|
| Founded | 2017 |
| Sector | Internet Software and Services |
Marigold provides email marketing platforms: Campaign Monitor, Delivra, and Emma. Marigold solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. Marigold was founded in 2017 and is based in Nashville, Tennessee.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Internet Software and Services M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| State: Tennessee M&A | 1 of 1 |
| Country: United States M&A | 1 of 1 |
| Year: 2025 M&A | 1 of 1 |
| Size (of disclosed) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-10-21 |
Cheetah Digital
Chicago, Illinois, United States Cheetah Digital is an enterprise cross-channel marketing software company. Cheetah Digital Marketing Suite combines superior data management capabilities and cross-channel execution with in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. Cheetah Digital was founded in 1998 and is based in Chicago, Illinois. |
Buy | - |
