M&A Deal Summary |
|
|---|---|
| Date | 2024-10-08 |
| Target | LiveIntent |
| Sector | Marketing |
| Buyer(s) | Zeta Global |
| Sellers(s) |
Escalate Capital
FTV Capital |
| Deal Type | Add-on Acquisition |
| Deal Value | 250M USD |
| Advisor(s) | Houlihan Lokey (Financial) Lowenstein Sandler (Legal) |
SEARCH BY
| Category | Company |
|---|---|
| Founded | 2007 |
| Sector | Internet Software and Services |
| Employees | 2,191 |
| Revenue | 1.0B USD (2024) |
Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 10 of 11 |
| Sector: Marketing M&A | 2 of 2 |
| Type: Add-on Acquisition M&A Deals | 5 of 5 |
| State: New York M&A | 2 of 2 |
| Country: United States M&A | 10 of 11 |
| Year: 2024 M&A | 1 of 1 |
| Size (of disclosed) | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2023-05-05 |
WhatCounts
Atlanta, Georgia, United States WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-09-30 |
Marigold - Enterprise Software Business
Nashville, Tennessee, United States Marigold's Enterprise Software Business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. |
Buy | $325M |
| Category | Mezzanine Finance Firm |
|---|---|
| Founded | 2005 |
| PE ASSETS | 830M USD |
| Size | Middle-Market |
| Type | Sector Agnostic |
Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.
| DEAL STATS | # |
|---|---|
| Overall | 37 of 39 |
| Sector: Marketing M&A | 2 of 2 |
| Type: Add-on Acquisition M&A Deals | 24 of 25 |
| State: New York M&A | 5 of 5 |
| Country: United States M&A | 37 of 39 |
| Year: 2024 M&A | 1 of 1 |
| Size (of disclosed) | 6 of 8 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-10-26 |
GutCheck
Denver, Colorado, United States GutCheck is an online agile market research solution that enables clients to get quick consumer reads to address business questions, whenever they need to be answered. GutCheck was founded in 2009 and is based in Denver, Colorada. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-06-11 |
ThreatQuotient
Ashburn, Virginia, United States ThreatQuotient improves security operations by fusing together data sources, tools & teams to accelerate threat detection & response. ThreatQuotient’s data-driven security operations platform helps teams prioritize, automate & collaborate on security incidents; enables more focused decision making; & maximizes limited resources by integrating existing processes & technologies into a unified workspace. ThreatQuotient was founded in 2013 and is based in Ashburn, Virginia. |
Sell | - |
| Category | Growth Capital Firm |
|---|---|
| Founded | 1998 |
| PE ASSETS | 6.2B USD |
| Size | Large |
| Type | Sector Agnostic |
FTV Capital is a multi-stage private equity firm focused on providing capital to high-growth companies. FTV generally seeks to invest in software, business services, and financial services companies which enable financial institutions to expand and to operate more efficiently. Investment proceeds are typically used to fund rapid organic growth, provide shareholder liquidity, pursue add-on acquisitions, or acquire divestitures. FTV prefers to act as the lead or control investor and targets equity commitments of $10 to $85 million per transaction. FTV Capital was established in 1998 and was formerly known as FTVentures. FTV Capital is based in San Francisco with an additional office in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 61 of 62 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 38 of 38 |
| State: New York M&A | 8 of 8 |
| Country: United States M&A | 54 of 55 |
| Year: 2024 M&A | 7 of 7 |
| Size (of disclosed) | 5 of 14 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2024-09-25 |
Vald
Newstead, Australia Vald is a global health technology company and the system of choice for musculoskeletal (“MSK”) health professionals. Vald was founded in 2015 and is based in Newstead, Australia. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-03-18 |
Windward
London, United Kingdom Windward is a Maritime AI company, providing an all-in-one platform to accelerate global trade. Windward's AI-powered decision support and exception management platform, enhanced with Generative AI, offers a 360° view of the maritime ecosystem and enables stakeholders to make real-time, predictive intelligence-driven decisions to achieve business and operational readiness. Windward is based in London, United Kingdom. |
Buy | - |
