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M&A Deal Summary

Zeta Global Acquires IgnitionOne - Programmatic Business

On September 18, 2019, Zeta Global acquired information technology company IgnitionOne - Programmatic Business from IgnitionOne

Acquisition Highlights
  • This is Zeta Global’s 1st transaction in the Information Technology sector.
  • This is Zeta Global’s 6th transaction in the United States.
  • This is Zeta Global’s 1st transaction in New York.

M&A Deal Summary
Date 2019-09-18
Target IgnitionOne - Programmatic Business
Sector Information Technology
Buyer(s) Zeta Global
Sellers(s) IgnitionOne
Deal Type Divestiture

Target

IgnitionOne - Programmatic Business

New York, New York, United States
IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement. IgnitionOne’s Programmatic Business includes certain sales and client management teams in the United States and Brazil.

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Buyer(S) 1

Buyer

Zeta Global

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees2,191
Revenue 1.0B USD (2024)
DESCRIPTION

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.

DEAL STATS #
Overall 6 of 11
Sector: Information Technology M&A 1 of 2
Type: Divestiture M&A Deals 3 of 6
State: New York M&A 1 of 2
Country: United States M&A 6 of 11
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-01 Sizmek - Data & Programmatic Platform

Austin, Texas, United States

Sizmek, Inc. - Data & Programmatic Platform is a DSP and DMP platform.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 Apptness - Technology Platform & Data

Boca Raton, Florida, United States

Apptness' Technology Platform & Data provides audience engagement technology.

Buy -

Seller(S) 1

SELLER

IgnitionOne

New York, New York, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

IgnitionOne is a cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance across PC and Mobile platforms. IgnitionOne is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-13 Human Demand

Norwalk, Connecticut, United States

Human Demand, Inc. provides mobile marketing and advertising, and audience and tracking services.

Buy -
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