M&A Deal Summary

Zeta Global Acquires ClickSquared

On January 22, 2014, Zeta Global acquired marketing company ClickSquared from Staley Capital and Escalate Capital

Acquisition Highlights
  • This is Zeta Global’s 1st transaction in the Marketing sector.
  • This is Zeta Global’s 1st transaction in the United States.
  • This is Zeta Global’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2014-01-22
Target ClickSquared
Sector Marketing
Buyer(s) Zeta Global
Sellers(s) Staley Capital
Escalate Capital
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier (Financial)

Target

ClickSquared

Boston, Massachusetts, United States
ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels.

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Buyer(S) 1

Buyer

Zeta Global

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees1,783
Revenue 729M USD (2023)
DESCRIPTION

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York City.

DEAL STATS #
Overall 1 of 10
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 1 of 5
State (Massachusetts) 1 of 1
Country (United States) 1 of 10
Year (2014) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-04 Acxiom Impact

Arizona, United States

Acxiom Impact is a provider of email services.

Buy -

Seller(S) 2

SELLER

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Massachusetts) 1 of 1
Country (United States) 1 of 5
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 Zeta Global

New York, New York, United States

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-27 Olo

New York, New York, United States

Olo provides a mobile, tablet, and PC based platform that gives consumers a faster, more accurate customer experience for ordering takeout, enabling diners to “Skip the Line®” by ordering and paying via website or branded apps prior to arriving at a restaurant or eating venue. Olo was founded in 2005 and is based in New York City.

Buy -
SELLER

Escalate Capital

Austin, Texas, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2005
PE ASSETS 830M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.

DEAL STATS #
Overall 15 of 37
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 9 of 24
State (Massachusetts) 1 of 2
Country (United States) 15 of 37
Year (2014) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-15 LiveIntent

New York, New York, United States

LiveIntent is a provider of email advertising and trading desk solutions. LiveIntent offers a buying platform for emails and displays. LiveIntent was founded in 2009 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-20 Everspring

Chicago, Illinois, United States

Everspring is a provider of full-service, customized online-education solutions, and partners with major universities looking for innovative ways to move online in a rapidly changing higher education environment. Everspring was founded in 2011 and is based in Chicago, Illinois.

Buy -
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