Add-on Acquisition • Internet Software and Services

Zeta Global Acquires ArcaMax

On March 21, 2022, Zeta Global acquired internet software and services company ArcaMax

Acquisition Context
  • This is Zeta Global’s 4th transaction in the Internet Software and Services sector.
  • This is Zeta Global’s 8th transaction in the United States.
  • This is Zeta Global’s 1st transaction in Virginia.

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M&A Deal Summary

Date March 21, 2022
Target ArcaMax
Sector Internet Software and Services
Buyer(s) Zeta Global
Deal Type Add-on Acquisition

Target Company

ArcaMax

Newport News, Virginia, United States
ArcaMax is focused on the development and distribution of more than 400 interest-based newsletters to consumers in the United States. The company distributes news and syndicated features to a growing opted-in subscriber audience of four million readers. It has worked with leading media services and publishers for over 20 years, providing clients with opportunities to manage, deploy, and monetize their distribution strategies. ArcaMax was formed in 1999 and is based in Newport News, Virginia.
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Buyer Overview 1

Buyer

Zeta Global

New York, New York, United States

Category Company
Founded 2007
Sector Internet Software and Services
Employees2,191
Revenue 1.0B USD (2024)
DESCRIPTION

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.


Deal Context for Buyer #
Overall 8 of 11
Sector: Internet Software and Services 4 of 6
Type: Add-on Acquisition 4 of 5
State: Virginia 1 of 1
Country: United States 8 of 11
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 Apptness - Technology Platform & Data

Boca Raton, Florida, United States

Apptness' Technology Platform & Data provides audience engagement technology.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-05 WhatCounts

Atlanta, Georgia, United States

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.

Buy -